When corporate culture junkies gather around the fire, we tell stories and recount legendary figures in our mythos like Herb Kelleher, the former CEO of Southwest Airlines, who offered to competitors all details of his business knowing that without Southwest’s culture–the focal point of its business–competitors would never gain traction. Drawing us around the fire […]
Tag Archives: Southwest Airlines
Retail Philanthropy Is In High Demand: 4 Steps To Doing It Right
Neither nationwide purse-tightening nor cries of Slactivism! Greenwashing! and Fad! have shaken cause marketing. Eighty-three percent of consumers “want more of the products, services and retailers they use to benefit causes,” according to Cone Inc.’s 2010 Cause Evaluation Study. But how do you do cause-related marketing (or cause branding) right? Pick a cause you care about. […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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