Tag Archives: Sustainable Brands

The Most Generous Thing A Company Can Do

Walmart’s $4 prescription drug plan, which makes nearly all prescription drugs available for $4, has generated more than $2 billion in savings for its customers, with a specific benefit to Medicare recipients and the uninsured. But it wasn’t launched as a social responsibility initiative. It was launched as business strategy. And it’s proven extremely successful, […]

Evolving the Supply Chain: From Slave Labor to Personal Transformation

. “What would you say to companies that see improving even one piece of their supply chains as too expensive?” I asked. Joe Sibilia had┬ájust shared one method to help companies become more sustainable: take one ingredient in the supply chain and use it to create a social benefit. This is what he had done […]

Have a Sustainable Start-up? Ready to Accelerate? Take Note.

Exposure. Credibility. Funding. New ventures need some combination of these to move from burning passionate idea to market success. Sustainable Brands Innovation Open, a business plan competition for sustainable enterprise, will offer up all three to one winning start-up. I don’t often plug competitions, but Sustainable Life Media, Sustainable Brands Innovation Open’s parent organization, has […]

10 Take-aways from Sustainable Brands

Working with the concept of large-scale applicability, here are the top 10 things I learned at the Sustainable Brands conference earlier this month in Monterey: 1. Consumers trust brands more than they trust the government. (Annie Longsworth, Managing Director, Cohn & Wolfe) Republicans and Democrats meet at the checkout. Brands have a colossal toolkit to […]