I’m not the first to make the case that crowdsourced social good contests should retreat quickly into the night. They’re inefficient at creating change; Their current popularity has diminished the value they bring to companies and brands; Consumers are fed up with them (how many vote-for-me solicitations do you get a week that make you feel […]
Tag Archives: Twitter
Are You Exercising Your Secret Weapon On Twitter?
Today, it’s a near death knell for companies to pass up Twitter, and cause capitalism companies hold an advantage in that their customers, by virtue of wanting to seem virtuous, will tweet about them. I recently coached a masterful company on its social media presence. While the company makes headlines with its innovations in sustainability, […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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