This point is often overlooked. Â Your do-gooding and good deeding aren’t a substitute for marketing. Â Customers can’t love you for what you do if they don’t know you. Â At this point you might be thinking: But Wait! Â One of the benefits of a social mission is the visibility it brings to my company. Â I’ve even [...]
The last part of this post’s title should be Provide Women with Access to Capital. Â This is the success story of a social enterprise created from a market opportunity, which proved its mettle by serving artisans in developing countries and attracting American companies like Disney, Hallmark, Whole Foods, and ultimately eBay. Â Last week World of [...]
For less than $300 dollars and in under two weeks I launched an awareness campaign, powered through Twitter, to encourage people to choose gifts that have a social or environmental benefit. Â This is story of what what worked, what didn’t and why I set up virtual shop at iGiveTwice.com. Near the end of November I [...]
What a difference 10% makes when it’s extracted from $460 billion.  The latter figure is what Americans spent on holiday shopping last year despite a rapidly eroding economy and forewarned doldrums ahead.  It’s been said before, but it’s worth another step to the soapbox:  What if we choose to buy only merchandise that has a social [...]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
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