Last week 84 CEOs came together to write a letter pressing for more regulation in their own sector and sent it off to President Obama and the 535 members of Congress. They asked for extensive climate and energy legislation to increase energy independence, decrease carbon emissions, create a new sector of jobs and encourage innovation. […]
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Don’t Wait. Your Band-Aid Solution Can Change the World
If you’re reading this blog, you’re likely an entrepreneur or company who cares about making the world better. Whether you have a history-shifting concept, fledging idea–or just a desire, is irrelevant. We have a fascination with systemic solutions because they impress us in their genius, scale and impact. But not every solution can (or should!) […]
When Did Good Business Behavior Become Optional?
I spend a good portion of each day talking and writing about the benefits of socially-driven business and showing companies how to take part, but I never took a step back to think about when this message became necessary. When did we have to modify capitalism with ‘Cause’ or ‘Conscious’ to mean a company that […]
How Soap Hope is Giving Away All Profits for a Year and Growing 25% Monthly–With Salah Boukadoum
Even the best cause marketing campaigns and employee volunteer programs don’t give your company the social mission necessary to distinguish it in the eyes of competitors, potential employees and investors. Still, these initiatives are terrific tools that I fully encourage you to use, which is why I invite experts here to teach them. However, if […]
The Empty Suit: 5 Cause Marketing Mistakes to Avoid
My usual sentiment is that an imperfect effort is better than none (as applies to cause marketing and CSR), but a recent press release about Joseph Abboud’s campaign to benefit victims of the Haiti quake was too much for even my accepting-self to bear. Joseph Abboud, maker of formal menswear, is partnering with Nordstrom (and […]
The Woman Who Hires DoGooders–With Ellen Weinreb
Likely you are reading this to A) learn how you can start or fortify strategic social initiatives; B) hire someone who can; or c) looking to be this hire. You’ll be better equipped to draft a job description or scan the job boards once you understand the CSR/sustainability job market and what makes a company […]
DOING Good Only Gets You So Far: 15 Points on CSR Reporting–With Elaine Cohen
I write Cause Capitalism to arm companies and entrepreneurs with the reasons, examples and tactics to integrate a social mission into their business. Many of the start-ups and sole proprietors that I speak with are just beginning to look for ways to add a social element as they launch their business. It’s challenge enough for […]
What is Cause Marketing and Is It Right for You?–With Joe Waters Part I
Before you can come up with ways to implement cause marketing (or even decide whether it’s right for your business) you need to get a basic understanding of what cause marketing is and what it isn’t. That’s why I invited cause marketing expert Joe Waters to Cause Capitalism and asked him to explain what cause […]
Upcoming Interviews: Cause Marketing, CSR Reporting, Recruiting and Strategic Giving
I believe that the fastest way to better the world is through business, but to expect companies to add cause to their mission just because of this belief is naive and lazy. To aid the conscious capitalism movement, my mission is to show companies like yours how they can grow (and change the world) by […]
Why More Money is Made on Environmentally Astute Companies–with Carsten Henningsen
Portfolio 21 Investments, a mutual fund that invests in ecologically sustainable companies, was founded by a man who received two shares of Mattel Toys as a boy and explored the world at large as a young man. Pairing his interests in finance and social good, Carsten Henningsen founded Portfolio 21 in 1982. The firm is stringent […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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