As a sign of their technological and business prowess, iTeleport employees volunteer one day every week with the Khan Academy, a non-profit working to provide top-level education for free to anyone with access to a computer. It’s not a marketing or publicity ploy and it’s not a recruitment tool (directly, at least). iTeleport founder Jahanzeb […]
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How What I Learned On a Pacific Atoll Should Influence Your CSR Programs
The Context I made my home on a 3.4 square-mile atoll for a year while I volunteered as a teacher and newspaper editor. On many parts of Majuro, the capital of the Marshall Islands, a 120-degree swivel of my head would provide a view of the lagoon and the ocean. The beginning of this story […]
How Catchafire Is Changing the Way You Volunteer–with Rachael Chong
Click the player to listen to our conversation or right-click and save for the MP3. [Audio clip: view full post to listen] Rachael Chong thought it was inevitable that someone would create a platform that matched professionals to skills-based volunteer opportunities. As an investment banker, she realized there were better better ways for her to […]
A New Shade of Cause Marketing: Reward Donors (and Convert Them To Consumers)
Imagine frequenting your local coffee or sandwich joint and receiving said item on your tenth visit. Imagine being rewarded with a free trip from Boulder to Boston after choosing Continental for 100,000 air miles worth of travel. Easy, these customer loyalty programs have been around for a while, working seemingly well for both high-margin and […]
method Soap Markets Goodwill and Detergent With Mobile Laundromat
1. Collaboration 2. Innovation 3. Care 4. What would MacGyver do? (ingenuity & industry to impact the outcome) 5. Keep method weird Cleaning-products brand method applied its five values to launch its new laundry detergent last month. Partnering with Goodwill Industries (collaboration), method toured the streets of New York City in a glass-walled truck that […]
Creating a Business-In-a-Box That Delivers Wages and Opportunity to Iraqi Women–with Ted Barber
A $22 candle from Prosperity Candle brings you more than light and a gentle rose coriander scent (if you choose). It comes with the first name of the woman who made it and an identifying number that allows you to send her comments and feedback. The woman who made your candle lives in Baghdad and […]
Pamela Hawley On Founding UniversalGiving and Why She Helps Companies Have a Cause–video
In this video, shot by Lee Fox at the Social Enterprise Alliance Summit, Pamela Hawley, founder and CEO of UniversalGiving, talks about the experience that set her on her path at age twelve and how social responsibility can specifically benefit a company. Pamela Hawley founded UniversalGiving as a nonprofit social enterprise to match donors and volunteers with […]
Turning Wine Into Water: A New Online Retailer With a Purpose–With Ryan Bettencourt
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview? You can thank Ryan on Twitter like this. I do a lot of name calling here: for-profit, nonprofit, […]
What Your Startup Brings to the Table: A Social Mission With Few Resources
If you’re running a small startup, you’re tight on resources and hungry for any competitive advantage you can find–a broader audience, high-quality employees, brand differentiation, media attention and evangelizing customers. I won’t spend time telling you that social mission programs like cause marketing and employee volunteer programs can yield all this. That you know. But did […]
Building Shock and Awe Cause Marketing Campaigns That Meet a Need–With Bruce Burtch
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview? You can thank Bruce on Twitter like this. Increased sales, better brand recognition and public perception, engaged employees […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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