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A Year’s Worth of Lunches? In the Bag!

It costs only 10 U.S. cents to buy a school lunch for a child in the developing world. The purchase of one FEED Bag ($59.95) will cover a child’s school meals for one year. Proceeds from the FEED Bag directly support the UN’s Food for Education activities, which use food aid to promote basic education […]

Hallmark Retails UNICEF Greeting Cards

UNICEF chose Hallmark as the sole supplier of its greeting cards. This symbiotic relationship allows UNICEF to profit from the greeting cards throughout the year through Hallmark’s name recognition and ubiquitous retail stores. Hallmark benefits by associating with a children’s charity and carrying exclusive distribution rights for the cards. This functional and efficient partnership cuts […]

Amazon Helps the Troops Call Home

As I ripped open the packaging of my latest purchase from Amazon.com, The Power of Unreasonable People, I saw a thin plastic envelope, emblazoned with red, white and blue graphics of a soldier on his cell phone. Stick your old cell phone in the sleeve and send, postage free, to a cell phone recycling center […]