Get the Google Audio Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Does it seem counter-intuitive that cause marketing programs are continuing to prosper in a pinched economy? I talked with David Hessekiel, president and founder of Cause Marketing Forum, about why cause-related marketing campaigns have a […]
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“Yay” on Starbucks’ Social Corporate Responsibility
Starbucks’ latest act of social responsibility is offering a free cup of joe to anyone who pledges 5 hours of volunteer time during the five-day promotion. The coffee retailer joined with nonprofit HandsOn Network to support Barack Obama’s national call for service and encourage individuals to ‘create the change they wish to see.’ Last December, […]
Glamour for Good
This makeup does more than blend and shimmer. Peacekeeper Cause-Metics donates all distributable profits to organizations dedicated to improving the lives of women around the globe. Profits from Peacekeeper products go directly to nonprofits advocating women’s health and human rights issues, including rape and infanticide, the sex slavery trade, and domestic violence. Additionally, the company […]
My RockCorps Experience
I’ve written before about the Boost Mobile RockCorps (BMRC) program: volunteer for four hours on a project led by a local nonprofit and earn tickets to an exclusive, A-list concert. Two days ago, I drove to Hollywood for my four hours of work. I chose My Friend’s Place, a drop-in center for homeless youth in […]
Syncing Brand DNA and Cause
Stephen Greene, RockCorps CEO and one of its six founders, called in from London for our interview today. He’s there setting up a partnership with the mobile carrier Orange to introduce youth to the concept of volunteering and activism through the power of music. The collaboration builds on RockCorps’ successful programs with U.S. brands: teenagers […]
Upcoming Interview with RockCorps Founder
I’ll be speaking with RockCorps Founder Stephen Greene on Monday. RockCorps produces concerts for which the only way in is to volunteer for 4 hours with one of their nonprofit partners. I wrote about their nationwide collaboration with Boost Mobile here. Ping me by Monday, 12 pm PST to submit a question. olivia(at)causecapitalism.com. You can’t […]
Boost Mobile Cultivates a Generation of Activists
I think Boost Mobile’s approach to social change is ingenious, evidencing that vehicles of change come in infinite models and need not mandate product matches or the banality of donating 5% of revenue. Boost Mobile partnered with RockCorps to give teenagers (Boost’s target consumer) concert tickets in exchange for volunteering in their neighborhoods at large. […]
Buy a House, Give a House through LJ Urban
It requires a double-take. The buy-one-give-one practice now includes houses. California eco-design firm LJ Urban constructed an eco community of 35 LEED ND Certified homes in an urban pocket of Sacramento. It’s aptly named Good. For every house sold, LJ Urban pays for the training of a local mason to build sustainable domiciles in Burkina […]
You Don’t Have to be a Big Company to Give Back
The NOW Project, a Los Angeles-based jewelry and apparel company, practices a different breed of “Buy-One-Give-One.” Through Yoga NOW, for every NOW jewelry product purchased, the company is donating one yoga class to an at-risk child. Initially, the founders had planned to give away 50% of profits to select causes. But rather than wait until […]
GoodSearch: “You search, we give”
I wasn’t planning this post. I was in the middle of another task when I glanced up at my Good Search search bar. Is Good Search blog-worthy, I wondered? Doesn’t everyone already know about it? Maybe so. I knew about Good Search for awhile but simple forgetfulness kept me away. So I installed a search […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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