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The Teapot Story: Giving Money Away Draws Customers, Boosts Sales

7:00 am • Categories: Commercial & Nonprofit Partnerships, Corporate Social Responsibility, Trends • by

Nearly every day I excitedly read another report or article citing the benefits–many of them financial–of corporate social responsibility and socially driven business.  I smile and compile and try to digest these percents and survey populations and geographic-specific findings. IBM and OgilvyEarth harvest invaluable information* that shapes thought and work for many of us.  Putting […]

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Stolen Trees and Wasted Paper: What We Can Learn From Ricoh’s CSR Misadventure

6:23 pm • Categories: Corporate Social Responsibility, Trends • by

Yes, corporate social responsibility (CSR ) has existed in some forms for decades, but many companies are attempting it for the first time or taking on more audacious programs. As they venture, they sometimes fail, but if they share their mistakes with others, they help others avoid similar pitfalls and, studies indicate, gain consumer confidence. […]

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A New Green Philosophy with the Glass Half Full: Interview with Yalmaz Siddiqui of Office Depot

4:56 pm • Categories: Businesses, Corporate Social Responsibility, Interviews, Podcast • by

Right click to download the audio. | Subscribe to Cause Capitalism in iTunes Yalmaz Siddiqui, Office Depot’s Director of Environmental Strategy, shares his glass-half-full view of environmental policy, calls for a new definition of “green” and talks about the legacy he’d like to leave. Siddiqui joined Office Depot in 2006. He’s since developed programs that […]

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Pro Bono Work Grows Wings at Deloitte

10:17 am • Categories: Business Models, Corporate Social Responsibility, Employee Involvement, SRI • by

As is common practice with large firms, Deloitte provides pro bono services to local communities. Employees of the consulting giant also volunteer their time and skills with area nonprofits. It’s a pretty good one-two punch as big-name corporate responsibility goes. Deloitte, however, saw opportunity to leverage a greater impact. Welcome philanthropy, in the form of […]

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Fast Company Catches On

12:19 pm • Categories: Corporate Social Responsibility, Web/Tech • by

Fast Company.com just revamped its website. I went to check it out and was bowled over to see a category for Social Responsibility on the navigation bar at the top of the page. Prime real estate on a business site for a concept many consider unfeasible, faddish or rose-colored. The format is articles, forums, interviews […]

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Hallmark Retails UNICEF Greeting Cards

2:50 pm • Categories: Cause Marketing, Commercial & Nonprofit Partnerships, Corporate Social Responsibility • by

UNICEF chose Hallmark as the sole supplier of its greeting cards. This symbiotic relationship allows UNICEF to profit from the greeting cards throughout the year through Hallmark’s name recognition and ubiquitous retail stores. Hallmark benefits by associating with a children’s charity and carrying exclusive distribution rights for the cards. This functional and efficient partnership cuts […]

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Brands with a Conscience

9:16 pm • Categories: Corporate Social Responsibility • by

The Medinge Group, an international business and branding firm, selected seven brands this year that have that have grown financially in the course of improving our culture through sustainable and socially responsible behavior. Brands were judged on “Principles of humanity and ethics” and the levels of risks they took on behalf of their beliefs. I’ve […]

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100 Most Sustainable Companies Worldwide

4:34 pm • Categories: Corporate Social Responsibility • by

A list of the 100 most sustainable companies, known as the Global 100, was released in Davos this week.  Rankings are based on how well these companies manage environmental and social risks and opportunities. Since the first publication three years ago, the Global 100, as a whole, has out performed the Dow Jones Index by […]

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Amazon Helps the Troops Call Home

2:55 pm • Categories: Commercial & Nonprofit Partnerships, Corporate Social Responsibility • by

As I ripped open the packaging of my latest purchase from Amazon.com, The Power of Unreasonable People, I saw a thin plastic envelope, emblazoned with red, white and blue graphics of a soldier on his cell phone. Stick your old cell phone in the sleeve and send, postage free, to a cell phone recycling center […]

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The Impulse of Modern Cause Capitalism

10:36 am • Categories: Corporate Social Responsibility, Trends • by

The cause capitalism, or the Corporate Social Responsibility (CSR) movement, had a modern day revival in the 1980s when the anti-apartheid movement forced companies to withdraw investments from South Africa.  The 1990s found teens and adults boycotting retail chains in protest of supplier sweatshop labor conditions and companies realized they can’t disregard the tie that […]

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