Tag Archives: Campbell’s

Campbell’s 3rd Generation CSR Strategies: 9 Points You Can Use

8:00 am • Categories: Businesses, Cause Marketing, Corporate Social Responsibility • by

Dave Stangis, vice president of CSR for Campbell’s, recently spoke about third generation strategies for CSR and sustainability. Unlike past generations, which could be summed up with words like compliance and philanthropy, the mark of success for this generation will be cannibalization of the sector as CSR becomes integrated into a company’s functions just like human resources, finance or quality. Dave talked […]

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Want Consumers’ Attention? Ditch the CSR Report

2:18 pm • Categories: Corporate Social Responsibility, Evaluation • by

Lots of companies are attracted to sustainability and decide to commit to it.  Fewer see the value of certifying their sustainability commitment with a CSR report. But fewer still fail to signal the fruits of their labor (and reporting) to their consumers. The contents of a CSR report almost never reach consumers’ eyes because they’re […]

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