Tag Archives: Cause washing

Corporate Social…Inauthenticity

3:06 pm • Categories: Corporate Social Responsibility, Events, Rants & Raves • by

The opening remarks at the recent Global Conference for Social Change, joint venture of the Foundation for Social Change and the United Nations Office for Partnerships, went something like this: “Let’s take a look at this phrase corporate social responsibility. Let’s take away social. Now let’s take away corporate. What we’re left with responsibility, which is defined […]

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Want To Open a Nonprofit Store? 10 Guidelines You–and Nordstrom’s–Should Follow

7:58 pm • Categories: Build a Purpose-driven Business, Cause Marketing, Commercial & Nonprofit Partnerships, Consumer Behavior, Tools, Trends, Uncategorized • by

Scandal in-the-making, customer-pleaser, tax write-off, nonprofit cash cow or game-changer?  Which hyphenated phrase will best describe Nordstrom’s new concept store, which will donate all net profits to charity? I was interviewed recently by American Public Media’s Marketplace on the Nordstrom concept store, set to open in Soho next fall, and on the growing appeal of […]

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Retail Philanthropy Is In High Demand: 4 Steps To Doing It Right

9:51 pm • Categories: Build a Purpose-driven Business, Cause Marketing, Consumer Behavior, Corporate Social Responsibility, Employee Involvement, Trends • by

Neither nationwide purse-tightening nor cries of Slactivism! Greenwashing! and Fad! have shaken cause marketing. Eighty-three percent of consumers “want more of the products, services and retailers they use to benefit causes,” according to Cone Inc.’s 2010 Cause Evaluation Study. But how do you do cause-related marketing (or cause branding) right? Pick a cause you care about. […]

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Will B Corp’s New Campaign Be The Death Knell For Cause-Washing?

6:37 pm • Categories: Businesses, Cause Marketing, Consumer Behavior, Corporate Social Responsibility, Interviews • by

Rather than doing the industry in, cause-washing might just save corporate sustainability. Although consumer trust is worse than we thought, the anecdote has the potential to alter the way companies do business and consumers shop. Less than one percent of people (surveyed recently by BBMG in partnership with B Lab) trust company advertisements or statements […]

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