Tag Archives: certification

How Trust Can Boost Profits, Particularly For Social Enterprises

We know that transparency is a strong indicator of a company’s social mission. Turns out, it’s also good for business. Recently, transparency has been shown to be a significant driver of ultimate financial performance. The thread between transparency and profit is trust. By opening up internal operations, successes and failures to the public and to employees, we demonstrate transparency […]

What Capitalism Can do for Do-Gooding Companies: B Corporation is Setting the Standard

Jay Coen Gilbert of B Lab, the non-profit that certifies and supports B Corporations, distinguishes between good companies versus good marketing, and how B Lab is supporting the broader social shift from green businesses to good businesses. What are B Corporations? B Corporations are a new kind of company that use the power of business […]