To polish up a year’s worth of learnings from working with and writing about purpose-driven companies, I’ve summed up 42 principles in exactly three words each. Three words–easy to understand, easy to share. This list partially represents the 155 blogs I’ve written this year, but it’s nowhere near complete. Add your triplets in the comments […]
Tag Archives: consumer engagement
To Tap Cause Marketing’s Huge Potential, Do Less Of It
This piece was originally written for and published on Reach Students. If 94% of Millennials condone cause marketing why do only 53% report buying a product that benefits a cause in the past year? The first finding is compelling, the second certainly is not, particularly given that in many stores you’d have to struggle not to buy […]
Bolder Is Helping Companies Sponsor Change
When I talk about the benefits of building a business with a social mission, consumer support and loyalty come up a lot. One of the rewards of being a socially driven company is that consumers like to buy from you and will often take it upon themselves to share your mission with others. A new […]
A New Shade of Cause Marketing: Reward Donors (and Convert Them To Consumers)
Imagine frequenting your local coffee or sandwich joint and receiving said item on your tenth visit. Imagine being rewarded with a free trip from Boulder to Boston after choosing Continental for 100,000 air miles worth of travel. Easy, these customer loyalty programs have been around for a while, working seemingly well for both high-margin and […]
How will what you want me to do change my life?
Are you letting me know why I should make a donation, sign a petition, cast a vote or buy what you’re selling? It’s an obvious statement, but one that’s not always executed on, despite perception. Kiva.org has faciliated more than $100 million in loans in a few short years. Really outstanding, except it could be […]
Creating a Business-In-a-Box That Delivers Wages and Opportunity to Iraqi Women–with Ted Barber
A $22 candle from Prosperity Candle brings you more than light and a gentle rose coriander scent (if you choose). It comes with the first name of the woman who made it and an identifying number that allows you to send her comments and feedback. The woman who made your candle lives in Baghdad and […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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