Can Microsoft count social good among its top products? It’s a hard question to answer (for starters, defining and measuring social good is tough) but a fair question to ask in the context of Microsoft’s employee culture of social involvement. Last year, employee giving and company matched funds totaled nearly $90 million. Volunteer time is […]
Tag Archives: corporate citizenship
Building Microsoft’s ‘Stealth’ CSR Program–with Dan Bross
Microsoft has something up its sleeve. A roiling, innovative and effective CSR strategy, which, even among CSR wonks, has gone largely unnoticed. Over the past weeks I’ve had the opportunity to speak with several executives in Redmond, Washington, and Buenos Aires, Argentina, helping to shape Microsoft’s corporate citizenship strategy. Admittedly, I went into these conversations […]
Campbell’s 3rd Generation CSR Strategies: 9 Points You Can Use
Dave Stangis, vice president of CSR for Campbell’s, recently spoke about third generation strategies for CSR and sustainability. Unlike past generations, which could be summed up with words like compliance and philanthropy, the mark of success for this generation will be cannibalization of the sector as CSR becomes integrated into a company’s functions just like human resources, finance or quality. Dave talked […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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