There seems to be a problem. An influential group of global CEOs list brand, trust and reputation as their “primary considerations for acting on sustainability.” Motivators like revenue growth and cost reduction, consumer demand, employee engagement and retention and personal motivation lagged significantly behind. Many CEOs seem to have reversed cause and effect. Brand trust […]
Tag Archives: CSR
Campbell’s 3rd Generation CSR Strategies: 9 Points You Can Use
Dave Stangis, vice president of CSR for Campbell’s, recently spoke about third generation strategies for CSR and sustainability. Unlike past generations, which could be summed up with words like compliance and philanthropy, the mark of success for this generation will be cannibalization of the sector as CSR becomes integrated into a company’s functions just like human resources, finance or quality. Dave talked […]
Stay Out Of The Hallway and Other Tips From a Serial Conference-goer
We’ve heard from entrepreneurs before on this blog about the importance of building a network that can support and guide your social enterprise. While he was developing Energy Inside, Veer Gidwaney “networked pretty aggressively over a couple of years,” and Teju Ravilochan who co-founded the Unreasonable Institute “went to where the action was.” Conferences can […]
A New Shade of Cause Marketing: Reward Donors (and Convert Them To Consumers)
Imagine frequenting your local coffee or sandwich joint and receiving said item on your tenth visit. Imagine being rewarded with a free trip from Boulder to Boston after choosing Continental for 100,000 air miles worth of travel. Easy, these customer loyalty programs have been around for a while, working seemingly well for both high-margin and […]
Has McDonald’s Gone Walmart on Us?
McDonald’s just penetrated my prejudice-painted blinders to score some points. Like Walmart before, McDonald’s was once my favorite company to malign. Animal cruelty, lousy work conditions, rainforest destruction, supplier coercion, detrimental marketing and obesity (yes, I think McDonald’s has a responsibility for the products they sell) were some top offenses. But McDonald’s has been systematically […]
Why It’s Good Business For Levi’s To Care About What You Do With Your Jeans at Home
Your next pair of Levi’s might come with a clothesline or shoebox-sized dryer. After a recent lifecycle assessment, Levi’s realized that 60% of the climate impact of a pair of jeans comes after the jeans are made and sold; nearly 80% of this is from drying the jeans in a dryer. The presumed and easy […]
How Transparency Can Benefit Your Company (There’s More To Be Gained Than Consumer Trust)
“If you’re not scared by what you’re revealing, than you’re not being transparent enough” –Jeffrey Hollender, Seventh Generation If real transparency is scary, why create it? Like with most things that bring real value (and take real effort), there are several benefits of having a glass-walled company. A note before the benefits: transparency isn’t a […]
Can You Crowdsource Your Sustainability?
Smart business talk today revolves around meeting stakeholder interests. But it can be daunting for companies to do that. Whereas before they were primary liable to shareholders, they’re now pressed to satisfy consumer demands for products that are sustainable as well as affordable and durable; they’re expected to take the environment and the community and […]
Pamela Hawley On Founding UniversalGiving and Why She Helps Companies Have a Cause–video
In this video, shot by Lee Fox at the Social Enterprise Alliance Summit, Pamela Hawley, founder and CEO of UniversalGiving, talks about the experience that set her on her path at age twelve and how social responsibility can specifically benefit a company. Pamela Hawley founded UniversalGiving as a nonprofit social enterprise to match donors and volunteers with […]
Want Consumers’ Attention? Ditch the CSR Report
Lots of companies are attracted to sustainability and decide to commit to it. Fewer see the value of certifying their sustainability commitment with a CSR report. But fewer still fail to signal the fruits of their labor (and reporting) to their consumers. The contents of a CSR report almost never reach consumers’ eyes because they’re […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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