Tag Archives: environment

The Alternative Isn’t Nothing, It’s Something New: NetApp’s Free Fix To Going More Green

11:50 am • Categories: Corporate Social Responsibility, Employee Involvement • by

You want more green initiatives in your company and so do your employees and consumers.  You’d love to give employee rebates for hybrid car purchases or offer transportation stipends, but the funding for these programs just isn’t there right now.  It’s taking action (rather than any specific action) that counts. A year ago NetApp was […]

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Can You Crowdsource Your Sustainability?

1:41 pm • Categories: Cause Marketing, Consumer Behavior, Corporate Social Responsibility, Trends • by

Smart business talk today revolves around meeting stakeholder interests.  But it can be daunting for companies to do that. Whereas before they were primary liable to shareholders, they’re now pressed to satisfy consumer demands for products that are sustainable as well as affordable and durable; they’re expected to take the environment and the community and […]

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How Getting Serious About Sustainability Brought GoLite Serious Growth–with Kim Coupounas

2:30 pm • Categories: Corporate Social Responsibility, Employee Involvement, Interviews, Podcast • by

Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Kim Coupounas ran a conscious company.  GoLite gave money to the community and recycled. Its employees biked to work, served on […]

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Avoid a Sustainability Flop By Ditching ‘Buy-In’

6:27 pm • Categories: Corporate Social Responsibility, Employee Involvement • by

Sustainability need to be championed from the top level, but employees also need to care about it or any efforts will quickly flop. Employee (or community or consumer) buy-in happens when you’re brought-in. It’s not about positioning your strategy, it’s about involving people in it.  Here’s how three different companies, eBay, GoLite and ConAgra, use their employees […]

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3 Things REI Should Do to Turn Its Social Programs Into a Social Mission

3:19 pm • Categories: Businesses, Corporate Social Responsibility, Rants & Raves • by

Dear REI, Your products are good, but you are missing a bit of edge. With you, I’m getting a durable jacket. With Patagonia, I’m getting a durable jacket and helping to save the planet. That’s how Patagonia makes me feel about their products. Pretty powerful, right?   The thing is, you are doing good work […]

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