Why integrate a social mission into your business? You’re an entrepreneur with an idea and maybe a business plan, a small-business owner or the head of mid-sized company. To expect you to add social purpose to your business just because it’s a good thing to do, is foolish. You have a bottom-line and other obligations […]
Tag Archives: marketing
Can Coke Teach Nonprofits How to Deliver More Social Impact?
Coke, it’s everywhere. It’s in communities without electricity, running water or proper nutrition. Why? Because it’s an innovator in distribution, consumer analysis and marketing. What can the social impact sector (nonprofits, social enterprises, the public sector) learn from Coke that will allow us to save more lives? Melinda French Gates asked this question during a TEDxChange […]
Is This A Viable Alternative To Crowdsourced Social Good Campaigns?
I’m not the first to make the case that crowdsourced social good contests should retreat quickly into the night. They’re inefficient at creating change; Their current popularity has diminished the value they bring to companies and brands; Consumers are fed up with them (how many vote-for-me solicitations do you get a week that make you feel […]
Green Mountain Coffee’s ‘Organic’ Sustainability Evolution–with Mike Dupee
This was one of the most educational interviews I’ve done. Mike is able to admit when he’s wrong, to explain the internal motivations and strategy behind his company’s social responsibility programs and to go beyond corporate sound bites. Click the player to listen to our conversation. Prefer MP3? Right-click and download. [Audio clip: view full post to […]
Coke’s Sticky Situation Is a Warning Not To Market Sustainability You Don’t Have
On a wall in Honest Tea’s office is a Chinese proverb that cautions Those who say it cannot be done should not interrupt the people doing it. It’s a prescient warning given the story I’m about to tell, but the lesson I want to highlight is that when you invest in sustainability as an image […]
How will what you want me to do change my life?
Are you letting me know why I should make a donation, sign a petition, cast a vote or buy what you’re selling? It’s an obvious statement, but one that’s not always executed on, despite perception. Kiva.org has faciliated more than $100 million in loans in a few short years. Really outstanding, except it could be […]
Why Joie de Vivre Invests in Culture For The Most Bang For Its Bucks
The principle of the following story is so simple and effective that it’s a wonder we ever conjured up advertising to sell our wares. Take your largest and most expensive asset, your employees, and use it to build your business. During an interview last week with enlightened entrepreneur Chip Conley he mentioned that his company, […]
Sprint’s Invisible Sustainability
What distinguishes your company from your competitors? How are you sharing what makes you unique? Did you know Sprint has a buy-back program that’s kept more than 20 million cell phones out of landfills since 2001? Did you know it has a new phone, the Reclaim, made from 80% recycled plastics? That it aims to recover […]
Do Gooding Isn’t a Substitute for Marketing: 3 Low-buck Tactics to Get You On Your Way
This point is often overlooked. Your do-gooding and good deeding aren’t a substitute for marketing. Customers can’t love you for what you do if they don’t know you. At this point you might be thinking: But Wait! One of the benefits of a social mission is the visibility it brings to my company. I’ve even […]
Can You Crowdsource Your Sustainability?
Smart business talk today revolves around meeting stakeholder interests. But it can be daunting for companies to do that. Whereas before they were primary liable to shareholders, they’re now pressed to satisfy consumer demands for products that are sustainable as well as affordable and durable; they’re expected to take the environment and the community and […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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