Why integrate a social mission into your business? You’re an entrepreneur with an idea and maybe a business plan, a small-business owner or the head of mid-sized company. To expect you to add social purpose to your business just because it’s a good thing to do, is foolish. You have a bottom-line and other obligations […]
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13 Benefits You Can Count on if You’re a Company with a Social Mission
Most people think that a social mission* is a money drain on a business. Conversely, I’ve found that it helps a company grow. Here are 13 ways that your business can profit from integrating a social mission. People will talk: consumers, competitors, investors, suppliers and the press. Employee morale goes up. People like to work for […]