Tag Archives: Twitter

Is This A Viable Alternative To Crowdsourced Social Good Campaigns?

I’m not the first to make the case that crowdsourced social good contests should retreat quickly into the night. They’re inefficient at creating change; Their current popularity has diminished the value they bring to companies and brands; Consumers are fed up with them (how many vote-for-me solicitations do you get a week that make you feel […]

Are You Exercising Your Secret Weapon On Twitter?

Today, it’s a near death knell for companies to pass up Twitter, and cause capitalism companies hold an advantage in that their customers, by virtue of wanting to seem virtuous, will tweet about them. I recently coached a masterful company on its social media presence. While the company makes headlines with its innovations in sustainability, […]