This point is often overlooked. Your do-gooding and good deeding aren’t a substitute for marketing. Customers can’t love you for what you do if they don’t know you. At this point you might be thinking: But Wait! One of the benefits of a social mission is the visibility it brings to my company. I’ve even […]
Tag Archives: World of Good
Start with $10K, Grow the Pie, Sell to eBay–with Siddharth Sanghvi
The last part of this post’s title should be Provide Women with Access to Capital. This is the success story of a social enterprise created from a market opportunity, which proved its mettle by serving artisans in developing countries and attracting American companies like Disney, Hallmark, Whole Foods, and ultimately eBay. Last week World of […]
What I Learned from Building iGiveTwice.com
For less than $300 dollars and in under two weeks I launched an awareness campaign, powered through Twitter, to encourage people to choose gifts that have a social or environmental benefit. This is story of what what worked, what didn’t and why I set up virtual shop at iGiveTwice.com. Near the end of November I […]
You’re Shopping Anyway–How to Make Your Purchase Count 3 Times
What a difference 10% makes when it’s extracted from $460 billion. The latter figure is what Americans spent on holiday shopping last year despite a rapidly eroding economy and forewarned doldrums ahead. It’s been said before, but it’s worth another step to the soapbox: What if we choose to buy only merchandise that has a social […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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