World of Good & eBay

Wog_ebay_logo_commEighty-nine percent (89%) of the coveted chunk of American consumers ages 13-25 would switch from one brand to another connected to a ‘good cause’ if the products and prices were comparable (Cone Inc.).

From the coffee counter to the clothing store, increasingly, product choices are being made with social responsibility in mind.

E-commerce sites were early on the scene as a niche retailer for fair trade and fair labor products. As the demand for compassionate products grows, eBay is taking a more integrative approach to cause capitalism. Where before, social responsibility lived only in eBay’s foundations, it’s now matured into a distinct e-commerce site through its partnership with World of Good.

TreeHugger has a great interview with Robert Chatwani, the engineer of the World of Good and eBay collaboration, whose design is to bring a virtual marketplace (eBay) and community (World of Good) for ‘planet-positive’ products to the public.


Leave a comment
  1. Zahid Torres-Rahman April 23, 2008 at 10:48 am #

    Olivia, this is a great blog site – it’s refreshing to hear a business perspective on fighting poverty – and the Ebay/World of Good initiative is an excellent example. You and your readers may be interested to know about Business Fights Poverty – a professional network of hundreds of people who share this point of view. To find out more, visit Regards, Zahid

  2. Zahid Torres-Rahman April 23, 2008 at 10:51 am #

    Here’s link that works!

  3. Bob Randolf September 3, 2008 at 4:23 pm #

    How does it help a fair trade artisan to have to join Paypal at a premier membership level. Does a company that has 300+ Billion USD really need some poor African artist’s 20 cent insertion fee?
    Come on people, don’t fall for this corporate PR play.