Reward Yourself (and Your Business will Profit)


Burts_bees_wordsMake it into a contest or promised prize. Everybody loves a goal. Companies know this as incentivizing, employees as a performance-based financial reward, and Burt’s Bees as the only way of doing business.  Burt’s Bees, a manufacturer of natural beauty products, believes that if companies are socially responsible, they will attract profit.

Burt’s Bees gets creative as it aligns social impact efforts with staff performance:

  • Employee bonuses are partially based on how well the company meets energy conservation goals.
  • There are plum parking spots for staff that drive hybrid cars or carpool.
  • By 2020, Burt’s aims to send no trash to landfills.

Burt’s began as a home-spun operation (literally, Burt’s beehives) and grew into a multi-million dollar niche industry. Despite its recent acquisition by Clorox, Burt’s maintains its original ethos. You’ll still find hybrids and carpool vans lining the entrance.



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