Reward Yourself (and Your Business will Profit)

Make it into a contest or promised prize. Everybody loves a goal. Companies know this as incentivizing, employees as a performance-based financial reward, and Burt’s Bees as the only way of doing business.  Burt’s Bees, a manufacturer of natural beauty products, believes that if companies are socially responsible, they will attract profit.

Burt’s Bees gets creative as it aligns social impact efforts with staff performance:

• Employee bonuses are partially based on how well the company meets energy conservation goals.
• There are plum parking spots for staff that drive hybrid cars or carpool.
• By 2020, Burt’s aims to send no trash to landfills.

Burt’s began as a home-spun operation (literally, Burt’s beehives) and grew into a multi-million dollar niche industry. Despite its recent acquisition by Clorox, Burt’s maintains its original ethos. You’ll still find hybrids and carpool vans lining the entrance.

Possibly related posts:

1. A New Shade of Cause Marketing: Reward Donors (and Convert Them To Consumers)
2. We Can Do More Good With a For-Profit Model: The Lesson of Speed
3. How Turning His Non-profit Into a Profitable Company Helped His Social Mission–with Aseem Das

Tagged as: Burt's Bees