24. May, 2010 •
Categories: Build a Purpose-driven Business, Consumer Behavior, Corporate Social Responsibility, Trends •
by admin
“If you’re not scared by what you’re revealing, than you’re not being transparent enough†–Jeffrey Hollender, Seventh Generation If real transparency is scary, why create it?  Like with most things that bring real value (and take real effort), there are several benefits of having a glass-walled company.  A note before the benefits: transparency isn’t a [...]
4 Comments
04. May, 2010 •
Categories: Corporate Social Responsibility, Employee Involvement, Interviews, Podcast •
by admin
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Kim Coupounas ran a conscious company.  GoLite gave money to the community and recycled. Its employees biked to work, served on [...]
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29. Apr, 2010 •
Categories: Corporate Social Responsibility, Employee Involvement •
by admin
Sustainability need to be championed from the top level, but employees also need to care about it or any efforts will quickly flop. Employee (or community or consumer) buy-in happens when you’re brought-in. It’s not about positioning your strategy, it’s about involving people in it.  Here’s how three different companies, eBay, GoLite and ConAgra, use their employees [...]
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07. Apr, 2010 •
Categories: Commercial & Nonprofit Partnerships, Employee Involvement, Interviews, Podcast •
by admin
What does a nonprofit board of directors have to do with your company’s social mission?  If you think  Not much, then your company is missing out on an effective tactic to boost your social mission. Your company can matter more. Encouraging your employees (management or executive level) to join nonprofits boards facilitates leadership development, supports [...]
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29. Mar, 2010 •
Categories: Businesses, Corporate Social Responsibility, Employee Involvement, Trends •
by admin
If you’re challenged by a boss, board or business partner who thinks sustainability is a luxury or a trend to revisit in three years, make the business case that doing environmental and social good means beating competitors. “It’s an imperative that your business start creating good, not just less harm,” says Seventh Generation co-founder Jeffrey [...]
3 Comments
25. Mar, 2010 •
Categories: Businesses, Cause Marketing, Employee Involvement, Interviews, Web/Tech •
by admin
Get the Google Audio Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Click the player below to listen or right-click and save for the MP3. I spoke with iStockphoto to learn how it lobbied for and justified its new micro-donations platform to give customers and employees an easy [...]
2 Comments
12. Mar, 2010 •
Categories: Business Models, Employee Involvement, Interviews, Podcast •
by admin
“Why build a business with a social mission?” For Renee Spears, the reason was because she wanted a great place to go to work everyday. She didn’t conduct extensive market research and she didn’t wait until she had an MBA. She just built what she liked. It worked and now she’s helping other companies do [...]
2 Comments