Tag Archives: Newman’s Own

Why Your Company Should Have A Social Mission

Why integrate a social mission into your business? You’re an entrepreneur with an idea and maybe a business plan, a small-business owner or the head of mid-sized company.  To expect you to add social purpose to your business just because it’s a good thing to do, is foolish.  You have a bottom-line and other obligations […]

Figuring Out the “Enterprise” in Your Social Enterprise (Because A Mission Is Not Enough)

Now that you understand how your business will benefit from having a social mission, think about what value your business can provide others.  It’s not enough to build a business on your social passions and values alone; your business must also meet a demand in the marketplace.  Jeffrey Hollender of Seventh Generation suggests asking yourself: […]

This Is What Customers Want to Know About Your Cause Marketing Partnership

It turns out customers are paying a lot of attention to the tizzy of cause marketing campaigns surrounding them. In fact, they are underwhelmed with information. Cone’s 2010 Nonprofit Marketing Trend Tracker shows yet another reason to report on your campaign or program results–because customers care.  Astoundingly, not even half of consumers think companies and nonprofits […]

13 Benefits You Can Count on if You’re a Company with a Social Mission

Most people think that a social mission* is a money drain on a business.  Conversely, I’ve found that it helps a company grow. Here are 13 ways that your business can profit from integrating a social mission. People will talk: consumers, competitors, investors, suppliers and the press. Employee morale goes up.  People like to work for […]