Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Kim Coupounas ran a conscious company. GoLite gave money to the community and recycled. Its employees biked to work, served on [...]
Find your Yodas before you build your company. That’s the piece of advice that entrepreneurs offer about advisory boards that surprises me the most. To find your Yodas, you need to be clear about who you’re looking for and how they will further your vision, and you need to meet them where they are. While [...]
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview? You can thank Ryan on Twitter like this. I do a lot of name calling here: for-profit, nonprofit, [...]
Put aside social responsibility. Forget about best practices or which term best describes what you do. Much of what I write is tactics, examples and inspiration to help you create and grow your business. But there’s no edict for social responsibility. That’s the rad (and at times frustrating) element. It’s a comparatively new idea that’s [...]
I’m creating a guide to starting a purpose-driven business. This guide is aimed at you, the entrepreneur or small business owner. You can help shape it by: Sharing what worked for you and other suggestions you have to entrepreneurs in the early phases of company building. I can feature you by name or anonymously. Email [...]
Yesterday I wrote about some of the ways that small startups with limited resources can create a social mission. Today, I came across a tool that makes it easy for your company to try out a buy-one-give-one model called B1G1. Traditionally, buy-one-give-one refers to like products. TOMS Shoes and Sunnight Solar are great examples. Every [...]
If you’re running a small startup, you’re tight on resources and hungry for any competitive advantage you can find–a broader audience, high-quality employees, brand differentiation, media attention and evangelizing customers. I won’t spend time telling you that social mission programs like cause marketing and employee volunteer programs can yield all this. That you know. But did [...]
As companies, we spend a lot of time trying to attract the best employees, make them happy, increase productivity, create a corporate culture and positively present our selves to the community. As a socially driven business, we also spend the time and resources to develop practices that advance the mission we stand for. Chris Jarvis [...]
Click the player to listen to the interview or right-click and save for the MP3. [Audio clip: view full post to listen] Like this interview? You can thank Chris on Twitter like this. With a poke in the chest, Chris Jarvis was asked a question on a street corner that stripped away what he knew [...]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
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