Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Kim Coupounas ran a conscious company.  GoLite gave money to the community and recycled. Its employees biked to work, served on [...]
Find your Yodas before you build your company. That’s the piece of advice that entrepreneurs offer about advisory boards that surprises me the most. Â To find your Yodas, you need to be clear about who you’re looking for and how they will further your vision, and you need to meet them where they are. While [...]
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview?  You can thank Ryan on Twitter like this. I do a lot of name calling here: for-profit, nonprofit, [...]
Put aside social responsibility. Â Forget about best practices or which term best describes what you do. Much of what I write is tactics, examples and inspiration to help you create and grow your business. Â But there’s no edict for social responsibility. Â That’s the rad (and at times frustrating) element. It’s a comparatively new idea that’s [...]
I’m creating a guide to starting a purpose-driven business. Â This guide is aimed at you, the entrepreneur or small business owner. Â You can help shape it by: Sharing what worked for you and other suggestions you have to entrepreneurs in the early phases of company building. Â I can feature you by name or anonymously. Â Email [...]
Yesterday I wrote about some of the ways that small startups with limited resources can create a social mission. Â Today, I came across a tool that makes it easy for your company to try out a buy-one-give-one model called B1G1. Traditionally, buy-one-give-one refers to like products. TOMS Shoes and Sunnight Solar are great examples. Every [...]
If you’re running a small startup, you’re tight on resources and hungry for any competitive advantage you can find–a broader audience, high-quality employees, brand differentiation, media attention and evangelizing customers.  I won’t spend time telling you that social mission programs like cause marketing and employee volunteer programs can yield all this.  That you know. But did [...]
As companies, we spend a lot of time trying to attract the best employees, make them happy, increase productivity, create a corporate culture and positively present our selves to the community. As a socially driven business, we also spend the time and resources to develop practices that advance the mission we stand for. Chris Jarvis [...]
Click the player to listen to the interview or right-click and save for the MP3. [Audio clip: view full post to listen] Like this interview? Â You can thank Chris on Twitter like this. With a poke in the chest, Chris Jarvis was asked a question on a street corner that stripped away what he knew [...]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
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