Neither nationwide purse-tightening nor cries of Slactivism! Greenwashing! and Fad! have shaken cause marketing. Eighty-three percent of consumers “want more of the products, services and retailers they use to benefit causes,” according to Cone Inc.’s 2010 Cause Evaluation Study. But how do you do cause-related marketing (or cause branding) right? Pick a cause you care about. […]
Tag Archives: Zappos
Why Mission Should Be Your Primary Product
How to let your mission guide you: Your mission should guide your decisions, but sometimes you’ll have to prioritize long-term mission over short-term consequences as Organic Valley did when it shipped milk from Ohio to North Carolina to help farmers there start a local business. The short-term compromise was the environmental impact of shipping milk so […]
Paid To Quit, Allowed To Surf: 5 Ways to Empower Employees
Employees are the crux of your company. Successful leaders have known this for years. Take away my people and leave the factories, and soon there will be grass growing on the factory floors, but take away my factories and leave my people, and soon we will have bigger and better factories. –Andrew Carnegie When you enfranchise your […]
Do Gooding Isn’t a Substitute for Marketing: 3 Low-buck Tactics to Get You On Your Way
This point is often overlooked. Your do-gooding and good deeding aren’t a substitute for marketing. Customers can’t love you for what you do if they don’t know you. At this point you might be thinking: But Wait! One of the benefits of a social mission is the visibility it brings to my company. I’ve even […]
3 Things REI Should Do to Turn Its Social Programs Into a Social Mission
Dear REI, Your products are good, but you are missing a bit of edge. With you, I’m getting a durable jacket. With Patagonia, I’m getting a durable jacket and helping to save the planet. That’s how Patagonia makes me feel about their products. Pretty powerful, right? The thing is, you are doing good work […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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