In order of popularity (ranked by page views), here are the 15 most-read pieces on Cause Capitalism from the last year. Below are some observations on the list.
4. The Fundamentals of Building an Employee Volunteer Program [interview with Chris Jarvis]
6. Microsoft’s Organic Approach To Its $90M Employee Philanthropy Program [interview with Akhtar Badshah]
7. What Is Cause Marketing and Is It Right For You? [interview with Joe Waters]
9. The Woman Who Hires Do-Gooders [interview with Ellen Weinbreb]
- I do a mix of expert interviews, tactical/resource articles and thought pieces, which is fairly well represented in this list. Takeaway: Interviews take a heck of a lot of time so I’m glad to see they’re valuable.
- This list represents three prime areas: funding, cause marketing and social mission. Takeaway: I’m pleased with the topical base, but am setting a goal to publish more on measurement and evaluation, hybrid models, consumer engagement and emerging markets.
- I also pulled the 15 most tweeted posts (many of which aren’t reflected here). Takeaway: My content is seen by two distinct audiences–a social media audience and an information-hungry audience. The first is inclined to tweet interesting titles or favorite bloggers casually and rapidly. The second audience is hunting for specific information on how to engage employees or establish strong nonprofit partnerships, for example. This audience of entrepreneurs and employees connects with Cause Capitalism through search, reads the content and leaves (to implement the tactics and measure their impact, fingers crossed).