One afternoon last week I saw news of 3 new cause marketing campaigns powered by micro-sites. COVERGIRL is partnering with Children’s Safe Drinking Water (a pet cause of parent company Procter & Gamble) to launch the “Clean Makeup for Clean Water” campaign and micro-site. In addition to donating $500,000 to prevent 4,000 daily deaths from […]
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Building a Bank that Advises Muhammad Yunus and Bill Clinton–With ShoreBank’s Brian Berg
When Muhammad Yunus set about creating Grameen Bank in 1983 he asked ShoreBank for launch advice and help raising capital. By then ShoreBank had already been busy for the last 10 years revitalizing urban communities on Chicago’s South Side by funding development projects and providing small business and home loans to under-served, low to moderate income populations. Founded in 1973, ShoreBank […]
The Accidental Niche: How GiveForward’s Fundraising Platform Attracted an Untapped Audience–With Desiree Vargas
In March 2009 Amy Cowin raised $32,000 through a personal fundraising page to pay for an operation to remove one of her kidneys and donate it to her sister Jessica. This is not Amy and Jessica’s story. It’s the story of GiveForward.org–the idea and technology that enabled this operation and hundreds of others like it. […]
What I Learned from Building iGiveTwice.com
For less than $300 dollars and in under two weeks I launched an awareness campaign, powered through Twitter, to encourage people to choose gifts that have a social or environmental benefit. This is story of what what worked, what didn’t and why I set up virtual shop at iGiveTwice.com. Near the end of November I […]
How Doing Good and Belly Fat Ads Relate–with Faisal Sethi
Doing nothing changes everything. It’s a bit hyperbolic admits Faisal Sethi, but it gets people thinking about how they can leverage their regular actions and routines for good. Sethi is the co-founder of DoGood Headquarters, a new startup out of Ottawa. DoGood Headquarters is virtual factory of online solutions that have a social impact in […]
A “Bohemian’s” Escape From Traditional Marketing to Do-Gooding and the Tools She Carried
Nancy Goldstein took her skills and acumen developed from two decades with consumer packaged goods giants General Mills and Pillsbury and launched the brand strategy and marketing firm Compass (x) Strategy in June 2009 to help socially and environmentally responsible businesses reach their potential. No longer in the business of marketing frozen toaster products, she […]
Market with Manure & Buy High: What I learned from Stonyfield Farm’s Founder
Gary Hirshberg, CE-Yo of Stonyfield Farms is a self-described “passionate capitalist” who has created millions of dollars of capital for investors and measures progress in numbers and assets. Like Hirshberg, I believe that business is the most powerful force today to bring about social change. After listening to a podcasted conversation between Hirshberg and Clif […]
Poverty Alleviation at a Rate of 7: The Unitus Model
. . .. Microfinance hit hockey stick growth in the past few years in large part because: Muhammad Yunus won the Nobel Peace prize in 2006 for providing credit to the poor with Grameen Bank; Kiva created a participatory platform that engaged Americans in micro-lending and financed $100 million worth of loans; and It’s mighty […]
13 Benefits You Can Count on if You’re a Company with a Social Mission
Most people think that a social mission* is a money drain on a business. Conversely, I’ve found that it helps a company grow. Here are 13 ways that your business can profit from integrating a social mission. People will talk: consumers, competitors, investors, suppliers and the press. Employee morale goes up. People like to work for […]
You’re Shopping Anyway–How to Make Your Purchase Count 3 Times
What a difference 10% makes when it’s extracted from $460 billion. The latter figure is what Americans spent on holiday shopping last year despite a rapidly eroding economy and forewarned doldrums ahead. It’s been said before, but it’s worth another step to the soapbox: What if we choose to buy only merchandise that has a social […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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