Make it into a contest or promised prize. Everybody loves a goal. Companies know this as incentivizing, employees as a performance-based financial reward, and Burt’s Bees as the only way of doing business. Burt’s Bees, a manufacturer of natural beauty products, believes that if companies are socially responsible, they will attract profit.
Burt’s Bees gets creative as it aligns social impact efforts with staff performance:
- Employee bonuses are partially based on how well the company meets energy conservation goals.
- There are plum parking spots for staff that drive hybrid cars or carpool.
- By 2020, Burt’s aims to send no trash to landfills.
Burt’s began as a home-spun operation (literally, Burt’s beehives) and grew into a multi-million dollar niche industry. Despite its recent acquisition by Clorox, Burt’s maintains its original ethos. You’ll still find hybrids and carpool vans lining the entrance.
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
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[…] case studies or contacts in the sector, check out http://www.causemarketingforum.com. Executives from Burt’s Bees and Timberland, among others, will talk about how they built their world-class programs at […]