UPDATE: I interviewed Jay Coen Gilbert about B Corporation. Listen to the interview. Evidencing the growing field of social impact businesses, a scoring system now exists to denote and certify companies that use the muscle of business for public benefit. Introducing B Corporation, a modern day Good Housekeeping Seal of Approval for the socially minded […]
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World of Good & eBay
Eighty-nine percent (89%) of the coveted chunk of American consumers ages 13-25 would switch from one brand to another connected to a ‘good cause’ if the products and prices were comparable (Cone Inc.). From the coffee counter to the clothing store, increasingly, product choices are being made with social responsibility in mind. E-commerce sites were […]
Can Corporations Replace Philanthropies?
Will philanthropy be displaced by business? Marc Benioff, of Salesforce.com and Compassionate Capitalism, wrote a great piece on how to bridge the disconnect between corporate profits and cause. He argues that socially responsibly initiatives are created in isolation from the corporate mission. An ‘integrated corporation’ creates value in its local community or global network as […]
Lady Liberty Brings Home the Dough for AmEx
My last post lingered on reasons for the current swell in cause marketing, but maybe it’s a successful trend revitalized. Back in money-centric 1983, American Express created a cause marketing campaign to fund the restoration of the Statue of Liberty. For every purchase made, 1 cent was donated to the fund; American Express ultimately raised […]
The Origin of the Movement
By nature, this blog is a one-sided conversation. So last night I invited people over to discuss the broad concept of Cause Capitalism. The eight of us sat around my living room and talked about what the term Cause Capitalism meant, whether it affected our choice of employer or consumer choices, and why it was […]
Gen Y Works (and Shops) for Cause
Those in their mid-20s and younger–Generation Y–form a consumer and employee block of socially conscious individuals. As this demographic continues to mature, enter the workplace and exercise buying power, it does so with a mind toward making a difference in our world. Businesses, whether seeking consumers or employees, can no longer afford to shirk the […]
Can Companies Do Well By Doing Good?
This seems like the modern paradox: Can companies increase profits through socially conscious marketing and charitable donations? ‘Sure thing’, say Satya Menon of the University of Chicago Graduate School of Business and Barbara Kahn of the Wharton School, University of Pennsylvania. Their research underscores the link between a product’s goodwill image and a consumer’s purchase […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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