To build brand awareness and identity, the Close But No Cigar company is interested in creating several cause-based community events. Close But No Cigar (CBNC) brings in an expert to ask what cause it should support. Based on the company’s response to several questions, the idea man returns with several areas that the company might […]
Tag Archives: Cause Marketing
Campbell’s 3rd Generation CSR Strategies: 9 Points You Can Use
Dave Stangis, vice president of CSR for Campbell’s, recently spoke about third generation strategies for CSR and sustainability. Unlike past generations, which could be summed up with words like compliance and philanthropy, the mark of success for this generation will be cannibalization of the sector as CSR becomes integrated into a company’s functions just like human resources, finance or quality. Dave talked […]
A New Shade of Cause Marketing: Reward Donors (and Convert Them To Consumers)
Imagine frequenting your local coffee or sandwich joint and receiving said item on your tenth visit. Imagine being rewarded with a free trip from Boulder to Boston after choosing Continental for 100,000 air miles worth of travel. Easy, these customer loyalty programs have been around for a while, working seemingly well for both high-margin and […]
method Soap Markets Goodwill and Detergent With Mobile Laundromat
1. Collaboration 2. Innovation 3. Care 4. What would MacGyver do? (ingenuity & industry to impact the outcome) 5. Keep method weird Cleaning-products brand method applied its five values to launch its new laundry detergent last month. Partnering with Goodwill Industries (collaboration), method toured the streets of New York City in a glass-walled truck that […]
Why It’s Good Business For Levi’s To Care About What You Do With Your Jeans at Home
Your next pair of Levi’s might come with a clothesline or shoebox-sized dryer. After a recent lifecycle assessment, Levi’s realized that 60% of the climate impact of a pair of jeans comes after the jeans are made and sold; nearly 80% of this is from drying the jeans in a dryer. The presumed and easy […]
Can You Crowdsource Your Sustainability?
Smart business talk today revolves around meeting stakeholder interests. But it can be daunting for companies to do that. Whereas before they were primary liable to shareholders, they’re now pressed to satisfy consumer demands for products that are sustainable as well as affordable and durable; they’re expected to take the environment and the community and […]
3 Lessons For Your Cause Campaign From a Man Who’s Raised $25M For Charity–With Chris Noble
Like this interview? You can thank Chris on Twitter like this. Cause marketing is the only marketing segment that grew last year, which is good news for Chris Noble, who runs Causemedia Group. It means that when he has an idea for a social media fundraising campaign, he can find a sponsor who’s dying to […]
Should Your Business Use an e-Commerce Philanthropy Platform? What You Can Gain and What to Be Wary Of
Yesterday I wrote about some of the ways that small startups with limited resources can create a social mission. Today, I came across a tool that makes it easy for your company to try out a buy-one-give-one model called B1G1. Traditionally, buy-one-give-one refers to like products. TOMS Shoes and Sunnight Solar are great examples. Every […]
What Your Startup Brings to the Table: A Social Mission With Few Resources
If you’re running a small startup, you’re tight on resources and hungry for any competitive advantage you can find–a broader audience, high-quality employees, brand differentiation, media attention and evangelizing customers. I won’t spend time telling you that social mission programs like cause marketing and employee volunteer programs can yield all this. That you know. But did […]
Building Shock and Awe Cause Marketing Campaigns That Meet a Need–With Bruce Burtch
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview? You can thank Bruce on Twitter like this. Increased sales, better brand recognition and public perception, engaged employees […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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