Tag Archives: Employee Involvement

How Transparency Can Benefit Your Company (There’s More To Be Gained Than Consumer Trust)

“If you’re not scared by what you’re revealing, than you’re not being transparent enough” –Jeffrey Hollender, Seventh Generation If real transparency is scary, why create it?  Like with most things that bring real value (and take real effort), there are several benefits of having a glass-walled company.  A note before the benefits: transparency isn’t a […]

The Total Impact of Great Beer–With New Belgium Brewing’s Kim Jordan

Click the player to listen to my conversation with Kim or right-click and save for the MP3.  Either way, you should listen. I’d bet good money that most of us would love to have Kim Jordan’s job as New Belgium Brewing Company’s intrepid leader of good beer and good business. Beyond making (and tasting) great […]

How Getting Serious About Sustainability Brought GoLite Serious Growth–with Kim Coupounas

Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Kim Coupounas ran a conscious company.  GoLite gave money to the community and recycled. Its employees biked to work, served on […]

Avoid a Sustainability Flop By Ditching ‘Buy-In’

Sustainability need to be championed from the top level, but employees also need to care about it or any efforts will quickly flop. Employee (or community or consumer) buy-in happens when you’re brought-in. It’s not about positioning your strategy, it’s about involving people in it.  Here’s how three different companies, eBay, GoLite and ConAgra, use their employees […]

The Fundamentals of Building An Employee Volunteer Program

As companies, we spend a lot of time trying to attract the best employees, make them happy, increase productivity, create a corporate culture and positively present our selves to the community. As a socially driven business, we also spend the time and resources to develop practices that advance the mission we stand for. Chris Jarvis […]

Better Employees, Finances and Image: Why and How to Create A Corporate Volunteer Program–With Chris Jarvis

Click the player to listen to the interview or right-click and save for the MP3. [Audio clip: view full post to listen] Like this interview?  You can thank Chris on Twitter like this. With a poke in the chest, Chris Jarvis was asked a question on a street corner that stripped away what he knew […]

An Untapped Tactic to Boost Your Company’s Social Mission–With Alice Korngold

What does a nonprofit board of directors have to do with your company’s social mission?  If you think  Not much, then your company is missing out on an effective tactic to boost your social mission. Your company can matter more. Encouraging your employees (management or executive level) to join nonprofits boards facilitates leadership development, supports […]

3 Tactics To Use Sustainability to Screw Your Competition

If you’re challenged by a boss, board or business partner who thinks sustainability is a luxury or a trend to revisit in three years, make the business case that doing environmental and social good means beating competitors. “It’s an imperative that your business start creating good, not just less harm,” says Seventh Generation co-founder Jeffrey […]

Doing Good Isn’t Always Hard: How iStock Made An Easy Segueway Into Micro-donations

Get the Google Audio Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Click the player below to listen or right-click and save for the MP3. I spoke with iStockphoto to learn how it lobbied for and justified its new micro-donations platform to give customers and employees an easy […]

Start With You: The Easiest Way to Build a Social Mission–with Renee Spears

“Why build a business with a social mission?” For Renee Spears, the reason was because she wanted a great place to go to work everyday. She didn’t conduct extensive market research and she didn’t wait until she had an MBA. She just built what she liked. It worked and now she’s helping other companies do […]