Tag Archives: measurement

Good-Business Topics I Care About

12:33 pm • Categories: Consumer Behavior, Rants & Raves, Tools, Web/Tech • by

Here are some of the areas that compel me (in some cases because my understanding is terribly weak–I’m talking to you, Measurement) that I will focus on this year: Measurement Impact (the object of measurement) is the reason I write this blog. Although I grasp the framework of measurement and evaluation, I want to better understand […]

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In 3 Words: How to Build a Purpose-Driven Business

12:23 pm • Categories: Build a Purpose-driven Business, Rants & Raves • by

To polish up a year’s worth of learnings from working with and writing about purpose-driven companies, I’ve summed up 42 principles in exactly three words each. Three words–easy to understand, easy to share. This list partially represents the 155 blogs I’ve written this year, but it’s nowhere near complete. Add your triplets in the comments […]

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6 Tools and 4 Words To Measure Your Company’s Social ROI

5:30 am • Categories: Corporate Social Responsibility, Evaluation, Tools, Uncategorized • by

What gets measured gets valued (as well as improved upon).  Tracking and evaluating the social return on investment (SROI) is today’s Plastics. It’s the future of sustainability–nay–the future of business. Period. While stakeholder demand for sustainability and the impact of companies’ actions grows, evaluation methodologies and criteria still resemble the Wild West.  There’s no standard metric and […]

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