Letting people pay what they want, with the promise that 50% will go to charity, produces a higher profit than selling the product at a fixed, market price. It also earns more money for the nonprofit Leif Nelson, an associate professor of marketing at the Haas School of Business at UC Berkeley, ran an experiment […]
Tag Archives: non-profit partnership
To Tap Cause Marketing’s Huge Potential, Do Less Of It
This piece was originally written for and published on Reach Students. If 94% of Millennials condone cause marketing why do only 53% report buying a product that benefits a cause in the past year? The first finding is compelling, the second certainly is not, particularly given that in many stores you’d have to struggle not to buy […]
This Is What Customers Want to Know About Your Cause Marketing Partnership
It turns out customers are paying a lot of attention to the tizzy of cause marketing campaigns surrounding them. In fact, they are underwhelmed with information. Cone’s 2010 Nonprofit Marketing Trend Tracker shows yet another reason to report on your campaign or program results–because customers care. Astoundingly, not even half of consumers think companies and nonprofits […]
How Trust Can Boost Profits, Particularly For Social Enterprises
We know that transparency is a strong indicator of a company’s social mission. Turns out, it’s also good for business. Recently, transparency has been shown to be a significant driver of ultimate financial performance. The thread between transparency and profit is trust. By opening up internal operations, successes and failures to the public and to employees, we demonstrate transparency […]
How to Use Giving as a Strategy for Your Small Business–With Maggie Keenan
Social mission is a business strategy that differentiates your company from competitors, drives customer loyalty and advocacy, draws and retains employees and saves you money. There’s a tendency for small businesses and solo entrepreneurs to think they can’t leverage this as a business strategy until they are bigger, richer or more known. But they’d be […]
Katrina Survivor Indonique Tea Reinvents Itself with a New Type of Capitalism–With George Constance
His first customer was a slim-legged exotic dancer from Bourbon Street. His second, a Catholic priest in clerics. Both came to George Cosntances’s Indonique Cafe to drink high-end teas. George and his wife Daya ran the Magazine Street cafe for 16 months until Katrina hit, emptying the city of people and molding stocked tea leaves. […]
How Soap Hope is Giving Away All Profits for a Year and Growing 25% Monthly–With Salah Boukadoum
Even the best cause marketing campaigns and employee volunteer programs don’t give your company the social mission necessary to distinguish it in the eyes of competitors, potential employees and investors. Still, these initiatives are terrific tools that I fully encourage you to use, which is why I invite experts here to teach them. However, if […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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