It takes more than one action to empower your employees. As simple (and obvious!) as that sounds, it’s what struck me the most while writing yesterday’s post on enabling your employees. Maybe a better way to structure the post would be to highlight tactics by company since each of the companies I included–King Arthur’s Flour, […]
Tag Archives: social mission
How Transparency Can Benefit Your Company (There’s More To Be Gained Than Consumer Trust)
“If you’re not scared by what you’re revealing, than you’re not being transparent enough” –Jeffrey Hollender, Seventh Generation If real transparency is scary, why create it? Like with most things that bring real value (and take real effort), there are several benefits of having a glass-walled company. A note before the benefits: transparency isn’t a […]
Can You Crowdsource Your Sustainability?
Smart business talk today revolves around meeting stakeholder interests. But it can be daunting for companies to do that. Whereas before they were primary liable to shareholders, they’re now pressed to satisfy consumer demands for products that are sustainable as well as affordable and durable; they’re expected to take the environment and the community and […]
The Total Impact of Great Beer–With New Belgium Brewing’s Kim Jordan
Click the player to listen to my conversation with Kim or right-click and save for the MP3. Either way, you should listen. I’d bet good money that most of us would love to have Kim Jordan’s job as New Belgium Brewing Company’s intrepid leader of good beer and good business. Beyond making (and tasting) great […]
Own Your Mission
Advisors are people who invest in your business because they see value in what you’re doing. Instead of investing with money, they’re doing it through their time, guidance and networks. Show them the value. You’re not creating another company. You’re creating a mission that people find exciting and inspiring. There will be times when you […]
3 Lessons For Your Cause Campaign From a Man Who’s Raised $25M For Charity–With Chris Noble
Like this interview? You can thank Chris on Twitter like this. Cause marketing is the only marketing segment that grew last year, which is good news for Chris Noble, who runs Causemedia Group. It means that when he has an idea for a social media fundraising campaign, he can find a sponsor who’s dying to […]
Use Community to Build Your Social Enterprise (Why Stealth Mode is For Suckers)
Arm yourself. Surrounding yourself with other social entrepreneurs is the next best thing to learning-from-doing. A community of people with similar goals adds to your knowledge bank, provides feedback, offers shortcuts, referrals and product discounts, and pushes you forward. When Jill wanted to implement an IRA program for the employees who ran her coffee shop, […]
Mission Statements for Social Entrepreneurs (From Other Social Entrepreneurs)
You can read articles and books on how to write your mission statement, but not here. This is a collection of ideas that worked for other social entrepreneurs and what they would do differently next time. It’s what they wished they’d had when defining their mission. Most mission statements sound like a sixth-grader’s attempt to […]
Turning Wine Into Water: A New Online Retailer With a Purpose–With Ryan Bettencourt
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview? You can thank Ryan on Twitter like this. I do a lot of name calling here: for-profit, nonprofit, […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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