Why integrate a social mission into your business? You’re an entrepreneur with an idea and maybe a business plan, a small-business owner or the head of mid-sized company. To expect you to add social purpose to your business just because it’s a good thing to do, is foolish. You have a bottom-line and other obligations […]
Tag Archives: Stonyfield Farm
Do Gooding Isn’t a Substitute for Marketing: 3 Low-buck Tactics to Get You On Your Way
This point is often overlooked. Your do-gooding and good deeding aren’t a substitute for marketing. Customers can’t love you for what you do if they don’t know you. At this point you might be thinking: But Wait! One of the benefits of a social mission is the visibility it brings to my company. I’ve even […]
Mission Statements for Social Entrepreneurs (From Other Social Entrepreneurs)
You can read articles and books on how to write your mission statement, but not here. This is a collection of ideas that worked for other social entrepreneurs and what they would do differently next time. It’s what they wished they’d had when defining their mission. Most mission statements sound like a sixth-grader’s attempt to […]
Foolish Social Responsibility Is The Best Kind
Put aside social responsibility. Forget about best practices or which term best describes what you do. Much of what I write is tactics, examples and inspiration to help you create and grow your business. But there’s no edict for social responsibility. That’s the rad (and at times frustrating) element. It’s a comparatively new idea that’s […]
The Mission is Greater than the Business: How to Tap the Power of the Gort Cloud–with Richard Seireeni
If your company doesn’t have the money (or inclination) for traditional marketing you can join the ranks of companies like Seventh Generation, Tesla Motors and Stonyfield Farm in the Gort Cloud. ‘The Gort Cloud’ is Richard Seireeni’s term for the invisible force powering today’s most visible green brands, as well as the title of his book, […]
Market with Manure & Buy High: What I learned from Stonyfield Farm’s Founder
Gary Hirshberg, CE-Yo of Stonyfield Farms is a self-described “passionate capitalist” who has created millions of dollars of capital for investors and measures progress in numbers and assets. Like Hirshberg, I believe that business is the most powerful force today to bring about social change. After listening to a podcasted conversation between Hirshberg and Clif […]
13 Benefits You Can Count on if You’re a Company with a Social Mission
Most people think that a social mission* is a money drain on a business. Conversely, I’ve found that it helps a company grow. Here are 13 ways that your business can profit from integrating a social mission. People will talk: consumers, competitors, investors, suppliers and the press. Employee morale goes up. People like to work for […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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