Tag Archives: storytelling

3 Things REI Should Do to Turn Its Social Programs Into a Social Mission

Dear REI, Your products are good, but you are missing a bit of edge. With you, I’m getting a durable jacket. With Patagonia, I’m getting a durable jacket and helping to save the planet. That’s how Patagonia makes me feel about their products. Pretty powerful, right?   The thing is, you are doing good work […]

The Story Behind Changents: A Restaurant Encounter & Cold Emails–with Deron Triff

On his last day of work with Scholastic Entertainment Deron Triff goes to lunch with some colleagues. In the restaurant is a man showing pictures on his Mac of his work with Mercy Ships to provide healthcare to the chronically poor. The man is Scott Harrison who goes on to start charity: water and serves […]