15. Jun, 2010 •
Categories: Businesses, Corporate Social Responsibility, Employee Involvement, Interviews, Podcast •
by admin
When Chip Conley applied his interpretation of Abraham Maslow’s Hierarchy of Needs to his hospitality company Joie de Vivre, he tripled its size when most of his competitors were going bankrupt in the post-9/11, Travelocity-frenzy years. Click the player to listen to my 20-minute conversation with Chip or right-click and save for the MP3. [Audio clip: view [...]
6 Comments
01. Jun, 2010 •
Categories: Interviews, Podcast, SRI, Tools •
by admin
In between profiteering and starry-eyed do-gooding is a place where values can incur value.  This is the place of Human Impact + Profit (HIP), a methodology created by R. Paul Herman that aims to help investors and businesses make money while solving key human needs.  Companies that deliver human impact and profit can gain a magic [...]
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18. May, 2010 •
Categories: Build a Purpose-driven Business, Business Models, Interviews, Podcast •
by admin
Click the player or right-click and save for the MP3. Business structures for Triple Bottom Line ventures are my Bermuda Triangle.  I’m whipped around to end up confused about the benefits of each structure (L3C, LLC, Special Purpose Corporation, hybrid for-profit and nonprofit) and its respective requirements and restrictions.  So I asked Jenny Kassan, managing director at Katovich [...]
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06. May, 2010 •
Categories: Businesses, Interviews, Micro-lending, Podcast, SRI, Web/Tech •
by admin
Michael Van Patten used to give out his entire allowance when he lived in Ecuador during high school.  This went against common practice to ignore people with their hands and pretend they weren’t there.  The poverty he saw stuck with him for years but didn’t affect the way he made a living, until recently. Click the [...]
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05. May, 2010 •
Categories: Cause Marketing, Corporate Social Responsibility, Interviews, Podcast, Web/Tech •
by admin
Like this interview? Â You can thank Chris on Twitter like this. Cause marketing is the only marketing segment that grew last year, which is good news for Chris Noble, who runs Causemedia Group. Â It means that when he has an idea for a social media fundraising campaign, he can find a sponsor who’s dying to [...]
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04. May, 2010 •
Categories: Corporate Social Responsibility, Employee Involvement, Interviews, Podcast •
by admin
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Kim Coupounas ran a conscious company.  GoLite gave money to the community and recycled. Its employees biked to work, served on [...]
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13. Apr, 2010 •
Categories: Cause Marketing, Commercial & Nonprofit Partnerships, Interviews, Podcast •
by admin
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview?  You can thank Bruce on Twitter like this. Increased sales, better brand recognition and public perception, engaged employees [...]
4 Comments