Sometimes, as social entrepreneurs, we’re reluctant to show our passion for the social side or our business. We get caught up in trying to appear soundly strategic or business-minded or we over think our messaging, “Will this look like cause-washing? Can customers get behind this? How will we measure and track our results?” There’s merit to the […]
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WANTED: Experts and Entrepreneurs in Socially Responsible Business
I put together a list of topics to help entrepreneurs and businesses in build successful social missions, but I need your help. Do you know: 1) Experts and entrepreneurs I can interview on the following topics: –Assembling & leveraging a team of advisors. What you can expect from them & what you can’t –Earning tax […]
The Story Behind Changents: A Restaurant Encounter & Cold Emails–with Deron Triff
On his last day of work with Scholastic Entertainment Deron Triff goes to lunch with some colleagues. In the restaurant is a man showing pictures on his Mac of his work with Mercy Ships to provide healthcare to the chronically poor. The man is Scott Harrison who goes on to start charity: water and serves […]
Patagonia Didn’t Wait Until the Planet Was Fixed Before Investing in its Employees. Here’s Why You Shouldn’t Either.
Part of running a business with a social mission means you work with a set of stakeholders (customers, suppliers, employees, investors and community) versus with shareholders. We are used to evaluating our social mission in terms of the benefits it allays to a cause, consumers or revenue. Often, employee perks are mid-ranked priorities (at best) […]
Can Bad Manners Can Kill Your Social Mission?
I want to use the story of what happened when I contacted one company for an interview for Cause Capitalism to point out that the way you treat people is a clearer indication of your company’s social mission than who you hire to launch a fancy cause marketing or employee-volunteer program. I’m not hurt by […]
PowerBars for the Mind: 14 Sites I Read on Good Business & Smart Thinking
Here are the blogs and sites I read (about half of them I read or skim daily) for sustainable business news and perspectives on good business, marketing and blogging. I like to sign up for a daily or weekly email feed so I can skim headlines and ideas without having to remember to visit the […]
Put Your Future Down on Paper
The only social missions that work are the ones that you care a lick about. That’s the biggest indicator right there. It’s not your marketing team or budget allowances and it’s not the press release or fundraising event you’re fretting over. The social missions that weld the greatest impact on a cause and in business growth […]
12 Ways to Convince Your Boss to Add Social Responsibility
Once you understand that a social mission is an incredible asset for your business your first question is usually “Where do I start?” Many of the pieces I write focus on what an entrepreneur or CEO should consider when building a social mission. But if you are an employee looking to implement from within, your […]
Foursquare and CauseWorld Lead to Better Cause Marketing–with Joe Waters
It’s a no-brainer to decide to run a cause marketing program. There’s ample evidence that (1) consumers choose products aligned with a cause, (2) employees and brand benefit from socially driven programs and (3) causes can use the help. But there are important considerations when deciding what type of program best suites your business, how […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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