Author’s note: Baking for Good was recently featured as a gift that gives back on iGiveTwice, an awareness campaign I started to encourage people to choose gifts that have a social benefit. Ask Emily Dubner what her company, Baking for Good, is and she’ll explain how it’s an online gift giving site, online bakery and […]
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Tweetsgiving in 6 Days: How I Came to Know Buenos Aires (& Myself) Better
I’m taking a pause from writings on consumer trends, interviews and ‘you shoulds’ to reflect on the Tweetsgiving event I’m hosting tonight in Buenos Aires, Argentina. I moved to Buenos Aires 25 days ago. Six days ago Epic Change and Tweetsgiving champion Stacey Monk asked if I would host an event here and I agreed. Tweetsgiving is […]
How a Social Mission Helps Your Company (Part 1): Creating a Brand that Consumers Take Personally
This is part of an ongoing series dissecting the benefits of adopting a social mission in business and highlighting companies who are doing it well. One of the immediate benefits of leading a company with a strong social mission is that if you can communicate your product message clearly, your customers will become evangelists for […]
Cookie Cause Marketing: Why These Two Campaigns Would be Better Together
Holiday season is starting to equal a hyper-selection of cause marketing programs meant to draw in shoppers and make their purchases count twice through portion of the price donations, matching gifts or buy-one-give-one promotions. Terrific. Done right, cause marketing campaigns are virtuous and smart business. But I wonder lately if every Joe’s personalized version dilutes […]
How Shopping Could Help to Save the Planet – With eBay’s Amy Skoczlas Cole
Fresh off her talk at the New Models of Social Responsibility summit, Amy Skoczlas Cole, director of The eBay Green Team, took some time to answer my questions about creating a replicable program, optimizing employee engagement and saving the planet through shopping. As the director of The eBay Green Team, Amy works to engage eBay’s […]
CSR Pros Propose New Models at Communitelligence Virtual Conference
Like champions of micro-finance, Communitelligence, a member-based organization aimed at improving communication, believes that all of us are more effective than one of us. To suss out what has been successful and what hasn’t as companies increasingly practice good social behavior, Communitelligence is organizing a virtual conference November 5 and 9. ‘The New Models of […]
‘What’s the Social Compensation Package?’ 5 Ways to Attract Talent Without the Checkbook
Employee compensation packages are dropping in financial value–but this time, it’s not because of the recession alone. From MBAs to college graduates, potential employees are looking for more than stock options and dental care from their employers. In “Saving the World at Work” Tim Sanders calls this “Social Compensation–the purpose that comes with the paycheck.” […]
Do This If You Want to Be a Better Leader
To increase your leadership clout, put down your 360° feedback report and be socially responsible. There is a distinct link between being perceived as a good manager or leader and practicing social responsibility. Sirota Survey Intelligence asked 1.6 million employees from more than 70 organizations about senior management’s integrity, empathy and effectiveness and found a […]
The Teapot Story: Giving Money Away Draws Customers, Boosts Sales
Nearly every day I excitedly read another report or article citing the benefits–many of them financial–of corporate social responsibility and socially driven business. I smile and compile and try to digest these percents and survey populations and geographic-specific findings. IBM and OgilvyEarth harvest invaluable information* that shapes thought and work for many of us. Putting […]
How Cause Capitalism Helps This Underdog Lead the Pack
How many Staples do you have in your neighborhood? I count three of the ubiquitous office supply stores within a 2.5-mile radius of my place. I’m about to introduce you to a man who doesn’t just provide an alternative experience to the titanic chain, but runs an incredibly successful business. But first, let’s understand how […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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