Like business, I believe nonprofits should be rewarded when they demonstrate financial success and laid to rest when they don’t. (I can feel jaws dropping and arrows hurtling toward me). Businesses are held financially accountable by the market. Increasingly, we’re holding them accountable for their social impact as well. We reward humanistic companies with our […]
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Radical Pricing Scheme Earns $ for Companies & Nonprofits
Letting people pay what they want, with the promise that 50% will go to charity, produces a higher profit than selling the product at a fixed, market price. It also earns more money for the nonprofit Leif Nelson, an associate professor of marketing at the Haas School of Business at UC Berkeley, ran an experiment […]