In this video, shot by Lee Fox at the Social Enterprise Alliance Summit, Pamela Hawley, founder and CEO of UniversalGiving, talks about the experience that set her on her path at age twelve and how social responsibility can specifically benefit a company. Pamela Hawley founded UniversalGiving as a nonprofit social enterprise to match donors and volunteers with […]
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Want Consumers’ Attention? Ditch the CSR Report
Lots of companies are attracted to sustainability and decide to commit to it. Fewer see the value of certifying their sustainability commitment with a CSR report. But fewer still fail to signal the fruits of their labor (and reporting) to their consumers. The contents of a CSR report almost never reach consumers’ eyes because they’re […]
3 Lessons For Your Cause Campaign From a Man Who’s Raised $25M For Charity–With Chris Noble
Like this interview? You can thank Chris on Twitter like this. Cause marketing is the only marketing segment that grew last year, which is good news for Chris Noble, who runs Causemedia Group. It means that when he has an idea for a social media fundraising campaign, he can find a sponsor who’s dying to […]
How Getting Serious About Sustainability Brought GoLite Serious Growth–with Kim Coupounas
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Kim Coupounas ran a conscious company. GoLite gave money to the community and recycled. Its employees biked to work, served on […]
Foolish Social Responsibility Is The Best Kind
Put aside social responsibility. Forget about best practices or which term best describes what you do. Much of what I write is tactics, examples and inspiration to help you create and grow your business. But there’s no edict for social responsibility. That’s the rad (and at times frustrating) element. It’s a comparatively new idea that’s […]
What Your Startup Brings to the Table: A Social Mission With Few Resources
If you’re running a small startup, you’re tight on resources and hungry for any competitive advantage you can find–a broader audience, high-quality employees, brand differentiation, media attention and evangelizing customers. I won’t spend time telling you that social mission programs like cause marketing and employee volunteer programs can yield all this. That you know. But did […]
The Fundamentals of Building An Employee Volunteer Program
As companies, we spend a lot of time trying to attract the best employees, make them happy, increase productivity, create a corporate culture and positively present our selves to the community. As a socially driven business, we also spend the time and resources to develop practices that advance the mission we stand for. Chris Jarvis […]
Better Employees, Finances and Image: Why and How to Create A Corporate Volunteer Program–With Chris Jarvis
Click the player to listen to the interview or right-click and save for the MP3. [Audio clip: view full post to listen] Like this interview? You can thank Chris on Twitter like this. With a poke in the chest, Chris Jarvis was asked a question on a street corner that stripped away what he knew […]
Why CVS’ Social Responsibility Programs Are Its Most Wasted Resource
If your company consistently runs social responsibility programs, but doesn’t take the time or have the confidence in its programs to make sure I know about them, it’s doing me and itself a disservice. Like Walgreens or Rite Aid, CVS is a national pharmacy chain. There’s no visible differentiation between it and its competitors. Maybe […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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