When Chip Conley applied his interpretation of Abraham Maslow’s Hierarchy of Needs to his hospitality company Joie de Vivre, he tripled its size when most of his competitors were going bankrupt in the post-9/11, Travelocity-frenzy years. Click the player to listen to my 20-minute conversation with Chip or right-click and save for the MP3. [Audio clip: view […]
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Creating a Business-In-a-Box That Delivers Wages and Opportunity to Iraqi Women–with Ted Barber
A $22 candle from Prosperity Candle brings you more than light and a gentle rose coriander scent (if you choose). It comes with the first name of the woman who made it and an identifying number that allows you to send her comments and feedback. The woman who made your candle lives in Baghdad and […]
How Nike, Walmart and Cisco Are Being More HIP and Growing Profits With Purpose–With R. Paul Herman
In between profiteering and starry-eyed do-gooding is a place where values can incur value. This is the place of Human Impact + Profit (HIP), a methodology created by R. Paul Herman that aims to help investors and businesses make money while solving key human needs. Companies that deliver human impact and profit can gain a magic […]
The Total Impact of Great Beer–With New Belgium Brewing’s Kim Jordan
Click the player to listen to my conversation with Kim or right-click and save for the MP3. Either way, you should listen. I’d bet good money that most of us would love to have Kim Jordan’s job as New Belgium Brewing Company’s intrepid leader of good beer and good business. Beyond making (and tasting) great […]
Confused About L3Cs and the Rest? Me Too. Jenny Kassan, Esq. Helps Us Out
Click the player or right-click and save for the MP3. Business structures for Triple Bottom Line ventures are my Bermuda Triangle. I’m whipped around to end up confused about the benefits of each structure (L3C, LLC, Special Purpose Corporation, hybrid for-profit and nonprofit) and its respective requirements and restrictions. So I asked Jenny Kassan, managing director at Katovich […]
How He Turned His 20 Years on Wall Street Into a Hub for Impact Investing –with Mike Van Patten
Michael Van Patten used to give out his entire allowance when he lived in Ecuador during high school. This went against common practice to ignore people with their hands and pretend they weren’t there. The poverty he saw stuck with him for years but didn’t affect the way he made a living, until recently. Click the […]
3 Lessons For Your Cause Campaign From a Man Who’s Raised $25M For Charity–With Chris Noble
Like this interview? You can thank Chris on Twitter like this. Cause marketing is the only marketing segment that grew last year, which is good news for Chris Noble, who runs Causemedia Group. It means that when he has an idea for a social media fundraising campaign, he can find a sponsor who’s dying to […]
How Getting Serious About Sustainability Brought GoLite Serious Growth–with Kim Coupounas
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Kim Coupounas ran a conscious company. GoLite gave money to the community and recycled. Its employees biked to work, served on […]
Turning Wine Into Water: A New Online Retailer With a Purpose–With Ryan Bettencourt
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview? You can thank Ryan on Twitter like this. I do a lot of name calling here: for-profit, nonprofit, […]
Building Shock and Awe Cause Marketing Campaigns That Meet a Need–With Bruce Burtch
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview? You can thank Bruce on Twitter like this. Increased sales, better brand recognition and public perception, engaged employees […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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