We’re in an era of the super-consumer. Consumers are attuned to the companies and supply chains behind the items they buy. While today’s consumers stil boycott, they buycott more. I love Amazon but spend my dollars with Better World Books when I have the option. I’m not boycotting Amazon, I’m buycotting Better World Books. As […]
Tag Archives: Consumer Behavior
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How will what you want me to do change my life?
Are you letting me know why I should make a donation, sign a petition, cast a vote or buy what you’re selling? It’s an obvious statement, but one that’s not always executed on, despite perception. Kiva.org has faciliated more than $100 million in loans in a few short years. Really outstanding, except it could be […]