Tag Archives: Corporate Social Responsibility

A New Shade of Cause Marketing: Reward Donors (and Convert Them To Consumers)

Imagine frequenting your local coffee or sandwich joint and receiving said item on your tenth visit. Imagine being rewarded with a free trip from Boulder to Boston after choosing Continental for 100,000 air miles worth of travel. Easy, these customer loyalty programs have been around for a while, working seemingly well for both high-margin and […]

Has McDonald’s Gone Walmart on Us?

McDonald’s just penetrated my prejudice-painted blinders to score some points.  Like Walmart before, McDonald’s was once my favorite company to malign. Animal cruelty, lousy work conditions, rainforest destruction, supplier coercion, detrimental marketing and obesity (yes, I think McDonald’s has a responsibility for the products they sell) were some top offenses. But McDonald’s has been systematically […]

Why It’s Good Business For Levi’s To Care About What You Do With Your Jeans at Home

Your next pair of Levi’s might come with a clothesline or shoebox-sized dryer.  After a recent lifecycle assessment, Levi’s realized that 60% of the climate impact of a pair of jeans comes after the jeans are made and sold; nearly 80% of this is from drying the jeans in a dryer.  The presumed and easy […]

How Transparency Can Benefit Your Company (There’s More To Be Gained Than Consumer Trust)

“If you’re not scared by what you’re revealing, than you’re not being transparent enough” –Jeffrey Hollender, Seventh Generation If real transparency is scary, why create it?  Like with most things that bring real value (and take real effort), there are several benefits of having a glass-walled company.  A note before the benefits: transparency isn’t a […]

Can You Crowdsource Your Sustainability?

Smart business talk today revolves around meeting stakeholder interests.  But it can be daunting for companies to do that. Whereas before they were primary liable to shareholders, they’re now pressed to satisfy consumer demands for products that are sustainable as well as affordable and durable; they’re expected to take the environment and the community and […]

Pamela Hawley On Founding UniversalGiving and Why She Helps Companies Have a Cause–video

In this video, shot by Lee Fox at the Social Enterprise Alliance Summit, Pamela Hawley, founder and CEO of UniversalGiving, talks about the experience that set her on her path at age twelve and how social responsibility can specifically benefit a company. Pamela Hawley founded UniversalGiving as a nonprofit social enterprise to match donors and volunteers with […]

What’s Your Vote for the Best Socially Driven Companies?

With the blogs I read, the experts I interview and the networking groups I belong to, I figured I had a pretty accurate count of U.S. companies that are crushing it with their social mission. But I don’t.  And I need your help. Which companies or entrepreneurs do you know that we can learn from? […]

Why CVS’ Social Responsibility Programs Are Its Most Wasted Resource

If your company consistently runs social responsibility programs, but  doesn’t take the time or have the confidence in its programs to make sure I know about them, it’s doing me and itself a disservice. Like Walgreens or Rite Aid, CVS is a national pharmacy chain. There’s no visible differentiation between it and its competitors. Maybe […]

The Simple Way that DISCOVER Enabled Giving to Haiti and Raised $3.1 M

It’s the simplest programs that drive action and results. Three days after Haiti was struck by the January 12 earthquake, Discover Card enacted a simple relief program that raised $3.1 million. Card members could contribute their cash back bonus points to the American Red Cross and Discover would convert this to dollars and match the donation. […]

The Future of CSR–10 Things You Should Start Now

What can U.S.-based businesses learn from Asian corporate social responsibility (CSR) programs? A lot and a little at the same time. My view is that businesses engaging in CSR at home and overseas face the same fundamental issues, with varying secondary issues (like governance, specific consumer behavior or local environmental standards).  So I’m turning to […]