Tag Archives: sustainability

3 Things REI Should Do to Turn Its Social Programs Into a Social Mission

Dear REI, Your products are good, but you are missing a bit of edge. With you, I’m getting a durable jacket. With Patagonia, I’m getting a durable jacket and helping to save the planet. That’s how Patagonia makes me feel about their products. Pretty powerful, right?   The thing is, you are doing good work […]

Your Competitive Advantage Lies in Your Social Responsibility–with Seventh Generation’s Jeffrey Hollender

I started Cause Capitalism to convince you that having a social mission will help grow your business and to show you how. I want you (and me) to be able to create a sector-changing business like Jeffrey Hollender did with Seventh Generation. Long before it was fashionable, Jeffrey took toilet paper and dish detergent and […]

How Trust Can Boost Profits, Particularly For Social Enterprises

We know that transparency is a strong indicator of a company’s social mission. Turns out, it’s also good for business. Recently, transparency has been shown to be a significant driver of ultimate financial performance. The thread between transparency and profit is trust. By opening up internal operations, successes and failures to the public and to employees, we demonstrate transparency […]

Start Your Social Mission With 10% and a Recycling Bin–with Jill Fink

Get the Google Audio Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Click the player to listen to our conversation or right-click and save to download. For Jill Fink, it started with a desire for a neighborhood cafe, the application of her personal values to business and […]