As companies, we spend a lot of time trying to attract the best employees, make them happy, increase productivity, create a corporate culture and positively present our selves to the community. As a socially driven business, we also spend the time and resources to develop practices that advance the mission we stand for. Chris Jarvis [...]
Click the player to listen to the interview or right-click and save for the MP3. [Audio clip: view full post to listen] Like this interview? You can thank Chris on Twitter like this. With a poke in the chest, Chris Jarvis was asked a question on a street corner that stripped away what he knew [...]
What does a nonprofit board of directors have to do with your company’s social mission? If you think Not much, then your company is missing out on an effective tactic to boost your social mission. Your company can matter more. Encouraging your employees (management or executive level) to join nonprofits boards facilitates leadership development, supports [...]
Can crowd-sourced solution campaigns save the world? Yikes, I need a better name for the concept, but here’s what it means: an original body that sets up the framework and partnerships to drive a social solution. The betacup and WeCanEndThis.com are two campaigns I’ve been following. Each brings together corporate, nonprofit, media, technology and design partners [...]
It turns out customers are paying a lot of attention to the tizzy of cause marketing campaigns surrounding them. In fact, they are underwhelmed with information. Cone’s 2010 Nonprofit Marketing Trend Tracker shows yet another reason to report on your campaign or program results–because customers care. Astoundingly, not even half of consumers think companies and nonprofits [...]
If you give me an easy opportunity to do something good when I’m buying your product or even after I’ve taken it home, I’ll think better of you and I’ll likely share my positive feeling with the next person I come in contact with. I like to do good things. If your store gives me the [...]
If you truly want your company to have a great impact, you can’t go it alone. You need to have partners. But what type and how? Scott Henderson and his colleagues Anne Bertelsen and Brian Reich seem to be wizards at creating partnerships and drawing out the best from each party. Together, they launched WeCanEndThis.com, a year-long campaign [...]
Social mission is a business strategy that differentiates your company from competitors, drives customer loyalty and advocacy, draws and retains employees and saves you money. There’s a tendency for small businesses and solo entrepreneurs to think they can’t leverage this as a business strategy until they are bigger, richer or more known. But they’d be [...]
His first customer was a slim-legged exotic dancer from Bourbon Street. His second, a Catholic priest in clerics. Both came to George Cosntances’s Indonique Cafe to drink high-end teas. George and his wife Daya ran the Magazine Street cafe for 16 months until Katrina hit, emptying the city of people and molding stocked tea leaves. [...]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. 
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