Tag Archives: marketing

Turning Wine Into Water: A New Online Retailer With a Purpose–With Ryan Bettencourt

Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview?  You can thank Ryan on Twitter like this. I do a lot of name calling here: for-profit, nonprofit, […]

Building Shock and Awe Cause Marketing Campaigns That Meet a Need–With Bruce Burtch

Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview?  You can thank Bruce on Twitter like this. Increased sales, better brand recognition and public perception, engaged employees […]

The Mission is Greater than the Business: How to Tap the Power of the Gort Cloud–with Richard Seireeni

If your company doesn’t have the money (or inclination) for traditional marketing you can join the ranks of companies like Seventh Generation, Tesla Motors and Stonyfield Farm in the Gort Cloud. ‘The Gort Cloud’ is Richard Seireeni’s term for the invisible force powering today’s most visible green brands, as well as the title of his book, […]

PowerBars for the Mind: 14 Sites I Read on Good Business & Smart Thinking

Here are the blogs and sites I read (about half of them I read or skim daily) for sustainable business news and perspectives on good business, marketing and blogging. I like to sign up for a daily or weekly email feed so I can skim headlines and ideas without having to remember to visit the […]

A “Bohemian’s” Escape From Traditional Marketing to Do-Gooding and the Tools She Carried

Nancy Goldstein took her skills and acumen developed from two decades with consumer packaged goods giants General Mills and Pillsbury and launched the brand strategy and marketing firm Compass (x) Strategy in June 2009 to help socially and environmentally responsible businesses reach their potential.  No longer in the business of marketing frozen toaster products, she […]

Market with Manure & Buy High: What I learned from Stonyfield Farm’s Founder

Gary Hirshberg, CE-Yo of Stonyfield Farms is a self-described “passionate capitalist” who has created millions of dollars of capital for investors and measures progress in numbers and assets. Like Hirshberg, I believe that business is the most powerful force today to bring about social change. After listening to a podcasted conversation between Hirshberg and Clif […]

13 Benefits You Can Count on if You’re a Company with a Social Mission

Most people think that a social mission* is a money drain on a business.  Conversely, I’ve found that it helps a company grow. Here are 13 ways that your business can profit from integrating a social mission. People will talk: consumers, competitors, investors, suppliers and the press. Employee morale goes up.  People like to work for […]