Like this interview? You can thank Chris on Twitter like this. Cause marketing is the only marketing segment that grew last year, which is good news for Chris Noble, who runs Causemedia Group. It means that when he has an idea for a social media fundraising campaign, he can find a sponsor who’s dying to […]
Tag Archives: nonprofit
“Disruptive Philanthropy”–From the Social Enterprise Alliance Summit
By Lee Fox for Cause Capitalism. Philanthropy is characterized by specific behaviors in the context of compassion (the love of humanity), action (volunteerism), donation (the gift of money) and collaboration (partnerships). Successful social enterprises require each of these elements to healthfully co-exist. Of course, all it takes is the pinch of a bad economy to throw […]
What Your Startup Brings to the Table: A Social Mission With Few Resources
If you’re running a small startup, you’re tight on resources and hungry for any competitive advantage you can find–a broader audience, high-quality employees, brand differentiation, media attention and evangelizing customers. I won’t spend time telling you that social mission programs like cause marketing and employee volunteer programs can yield all this. That you know. But did […]
Building Shock and Awe Cause Marketing Campaigns That Meet a Need–With Bruce Burtch
Click the player to listen to the interview or right-click and save for the MP3. Get the Mp3 Player Widget widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Like this interview? You can thank Bruce on Twitter like this. Increased sales, better brand recognition and public perception, engaged employees […]
The Fundamentals of Building An Employee Volunteer Program
As companies, we spend a lot of time trying to attract the best employees, make them happy, increase productivity, create a corporate culture and positively present our selves to the community. As a socially driven business, we also spend the time and resources to develop practices that advance the mission we stand for. Chris Jarvis […]
Better Employees, Finances and Image: Why and How to Create A Corporate Volunteer Program–With Chris Jarvis
Click the player to listen to the interview or right-click and save for the MP3. [Audio clip: view full post to listen] Like this interview? You can thank Chris on Twitter like this. With a poke in the chest, Chris Jarvis was asked a question on a street corner that stripped away what he knew […]
An Untapped Tactic to Boost Your Company’s Social Mission–With Alice Korngold
What does a nonprofit board of directors have to do with your company’s social mission? If you think Not much, then your company is missing out on an effective tactic to boost your social mission. Your company can matter more. Encouraging your employees (management or executive level) to join nonprofits boards facilitates leadership development, supports […]
Why Your Mission Should Alienate Some People
When you stand for something, you’re not supposed to please everyone. The misstep of trying to please everybody comes when we don’t stand for something, when we lack an internal drumbeat stronger than the chatter of the crowd. Most people know that the clothing company Patagonia* gives money to myriad environmental organizations. Fewer people know […]
7 Steps to Building Partnerships From the People Who Are Ending Hunger
If you truly want your company to have a great impact, you can’t go it alone. You need to have partners. But what type and how? Scott Henderson and his colleagues Anne Bertelsen and Brian Reich seem to be wizards at creating partnerships and drawing out the best from each party. Together, they launched WeCanEndThis.com, a year-long campaign […]
We Can Do More Good With a For-Profit Model: The Lesson of Speed
I used to consult with nonprofits as part of a firm. What I’m about to write comes from my observations doing this work. We can do more good and do it more quickly with a for-profit model. Nonprofits aren’t bad, their model just has some flaws. (more…)
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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