Don’t call it a community and don’t plan to build one unless it will offer real value to the people who participate. Not just to you or your brand or the top-dogs within the community. That’s called marketing or complicit back-scratching, but not community in a sense of deep give and take and shared value, […]
Tag Archives: social media
Is This A Viable Alternative To Crowdsourced Social Good Campaigns?
I’m not the first to make the case that crowdsourced social good contests should retreat quickly into the night. They’re inefficient at creating change; Their current popularity has diminished the value they bring to companies and brands; Consumers are fed up with them (how many vote-for-me solicitations do you get a week that make you feel […]
Why It’s Good Business For Levi’s To Care About What You Do With Your Jeans at Home
Your next pair of Levi’s might come with a clothesline or shoebox-sized dryer. After a recent lifecycle assessment, Levi’s realized that 60% of the climate impact of a pair of jeans comes after the jeans are made and sold; nearly 80% of this is from drying the jeans in a dryer. The presumed and easy […]
Do Gooding Isn’t a Substitute for Marketing: 3 Low-buck Tactics to Get You On Your Way
This point is often overlooked. Your do-gooding and good deeding aren’t a substitute for marketing. Customers can’t love you for what you do if they don’t know you. At this point you might be thinking: But Wait! One of the benefits of a social mission is the visibility it brings to my company. I’ve even […]
3 Lessons For Your Cause Campaign From a Man Who’s Raised $25M For Charity–With Chris Noble
Like this interview? You can thank Chris on Twitter like this. Cause marketing is the only marketing segment that grew last year, which is good news for Chris Noble, who runs Causemedia Group. It means that when he has an idea for a social media fundraising campaign, he can find a sponsor who’s dying to […]
“Disruptive Philanthropy”–From the Social Enterprise Alliance Summit
By Lee Fox for Cause Capitalism. Philanthropy is characterized by specific behaviors in the context of compassion (the love of humanity), action (volunteerism), donation (the gift of money) and collaboration (partnerships). Successful social enterprises require each of these elements to healthfully co-exist. Of course, all it takes is the pinch of a bad economy to throw […]
Can Crowd-sourced Solution Campaigns Save The World?
Can crowd-sourced solution campaigns save the world? Yikes, I need a better name for the concept, but here’s what it means: an original body that sets up the framework and partnerships to drive a social solution. The betacup and WeCanEndThis.com are two campaigns I’ve been following. Each brings together corporate, nonprofit, media, technology and design partners […]
The Mission is Greater than the Business: How to Tap the Power of the Gort Cloud–with Richard Seireeni
If your company doesn’t have the money (or inclination) for traditional marketing you can join the ranks of companies like Seventh Generation, Tesla Motors and Stonyfield Farm in the Gort Cloud. ‘The Gort Cloud’ is Richard Seireeni’s term for the invisible force powering today’s most visible green brands, as well as the title of his book, […]
PowerBars for the Mind: 14 Sites I Read on Good Business & Smart Thinking
Here are the blogs and sites I read (about half of them I read or skim daily) for sustainable business news and perspectives on good business, marketing and blogging. I like to sign up for a daily or weekly email feed so I can skim headlines and ideas without having to remember to visit the […]
It’s Time to Abandon (Cause) Marketing Micro-sites
One afternoon last week I saw news of 3 new cause marketing campaigns powered by micro-sites. COVERGIRL is partnering with Children’s Safe Drinking Water (a pet cause of parent company Procter & Gamble) to launch the “Clean Makeup for Clean Water” campaign and micro-site. In addition to donating $500,000 to prevent 4,000 daily deaths from […]
I'm Olivia Khalili. I created Cause Capitalism to show you how to grow your business by incorporating a social mission. I've worked extensively with both nonprofits and for-profits. I found that when you combine the two, you grow your profits, impassion all your stakeholders and do good in the world. Read more.
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